Entries by Katherine Sharma

Is Your E-mail Optimized for Best 2019 Performance?

E-mail marketing is constantly evolving and AccuList USA tries to keep our e-mail list and e-mail marketing services clients up-to-date on the latest tactics and best practices. A good overview of trends for 2019 was recently supplied in a Business2Community post by Rohit Munipally. Here are a few: Targeted, Segmented and Automated Marketing The value […]

Weaponize B2B Data for 2019 With These Tactics

Targeted, clean data is a key deliverable of AccuList USA’s data services and list brokerage efforts for business-to-business marketing clients. And as those clients ready to launch their 2019 plans, we urge them to take basic steps to ready their data-driven marketing for max performance. A Martech Today post by Scott Vaughn sets the stage by […]

Despite Doubters, 2018 Direct Mail Ups Response, ROI, Usage

AccuList USA’s direct mail marketing clients received lots of encouraging news in the 2018 “ANA-DMA Response Rate Report.”  Direct mail improved its usage ranking to tie with social media as the second most-used medium (57%), for example, and continued to deliver the best response rates of any medium. In fact, “snail mail” even improved on […]

Trade Show Marketers Need to Prep to Ride 2019 Growth

Demand for meetings and events is projected to rise worldwide next year, pushing the global market up by 10% and boosting attendance numbers in North America by 14%, according to the “2019 Meetings & Events Future Trends” report from Carlson Wagonlit Travel (CWT). But AccuList USA’s trade show marketing clients will still need to address new attendee […]

Scarcity, Targeting, Value Woo Performing Arts Audiences

Performing arts marketers face many challenges in competing for attention and share of wallet in a noisy multi-channel marketplace. AccuList USA recently found some good basic advice on winning audience response in a blog post by Dave Wakeman of the Wakeman Consulting Group. . Create a Feeling of Demand and Scarcity Wakeman noted that creating […]

Many Business Publications Fail to Fully Mine Audience Data

Business periodical marketers come to AccuList USA for help with audience building via multi-channel campaigns. But as data experts, we’d like to remind them that their audience data offers other revenue streams worth mining. Most publishers know that targeted audience data is key to competing for ad dollars; for improved subscriber response via personalization; and for […]

Today’s Zoo Marketing Embraces Conservation, Digital

AccuList USA helps a number of museums and zoos with marketing to members, donors and visitors. A 2017 report on the U.S. market for museums, historical sites, zoos and parks, worth $14.5 billion annually, noted that some of the most significant changes are occurring in the zoo market. Consumers’ rising concerns about conservation and ethical […]

Industrial Marketers Bet More on 2018 Direct & Digital

AccuList USA has a long track record of helping warehouse, industrial and back-office product marketers via data brokerage, predictive analytics and multi-channel direct marketing, and we’ve learned some important lessons along the way. Industrial & Tech Marketing Budgets Expand in 2018 The good news is that many industrial marketers were inspired to expand investment in 2018. According […]

Honoring Channel Preference Delivers Fundraising Wins

Donor control of communications channels is important for efficient fundraising contends DonorVoice’s The Agitator in a recent blog post worth passing along to AccuList USA’s fundraiser and fundraising consultant clients. Cutting Costs and Boosting Deliverability Fundraisers fret over opt-out rates in their efforts to grow donor files. Yet failing to learn and honor channel preference not only […]

Trust Message Takes Center Stage in 2018 Insurance Marketing

Earlier in the year, Mintel Comperemedia identified four insurance marketing trends for 2018: courting consumer trust; fighting commoditization by redefining scope and repackaging; building AI savings and speed into underwriting, customer engagement and more; and competition via supplementary service and risk mitigation. AccuList USA’s insurance marketing clients will be interested in Mintel’s recent update on two […]