Balancing marketing budget between acquisition and retention growth is a perennial conundrum. But if you take your cue from respondents to Target Marketing magazine’s annual “Media Usage Survey,” you’ll be more bullish on acquisition efforts this year. Half of the 725 respondents (42% B-to-B, 22% B-to-C and 36% claiming both business and consumer targets) said they would be […]
The pursuit of circulation and ad revenue will push magazine publishers to embrace a number of digital publishing trends in 2017, per predictions in a Publishing Executive magazine article by Ron Matejko, president of digital publisher MVP Media. We thought our consumer and business publication clients would be interested in a few of those trends. Subscription Drives […]
The good news for publishers is that total audience—across print, Web, mobile and video—grew robustly in 2016, up 6.4% over the prior year, according to the 2016 Magazine Media 360° Brand Audience Report from the Association of Magazine Media (MPA). But there is a challenge for publications within the data: the continued shift to a mobile audience. […]
When budgets are tight, it’s tempting to focus on earned and owned media over paid media promotion. But marketers need to know the growth penalty of that strategy. Brands that use paid media typically grow three times faster than those that rely on owned and earned media alone, according to recent international research from the Institute of Practitioners […]
While 2017 is starting as a year of uncertainty, especially in politics, a recent CauseVox post provides some good news for AccuList USA’s current and future nonprofit direct marketing clients. CauseVox staff writer Tina Jepson spotlights 10 fundraising trends that offer opportunities for greater success this year, and we’ll pass along a few here. Increased Individual, Corporate & Recurring Giving Donation […]
In today’s digital environment, focused on delivering the right message to the right customer in real time, some may mistakenly see direct mail as a clumsy marketing relic. Yet at AccuList USA, we see a re-energized role for direct mail among many clients of our data-driven marketing support services. Why? A recent blog post by Patrick Groover, Solutions Consultant […]
With mobile now a key platform for digital display ad, social media and e-mail viewing, and even print integrating with mobile and online, marketers clearly need a 2017 cross-device strategy. At AccuList USA, we have expanded our digital marketing offerings, but clients cannot reap full benefits without a commitment to cross-device creative and customer analytics. As a 2016 Econsultancy survey […]
Event professionals can look forward to some exciting new marketing trends in 2017–especially in the social, digital and data arenas–as recently highlighted in both an EventManagerBlog survey and a post by MarketingTango, the marketing blog for brands like PIP and Sir Speedy. Since AccuList USA has seen similar trends, it has responded with more social media and multi-channel programs to […]
Just 9% of marketers say they can consistently recognize customers across media channels, according to the MediaPost report on a new white paper published by the Data & Marketing Association (DMA). The study, conducted by Winterberry Group, is based on interviews with marketers from about 120 organizations. Marketing to Devices, Not People Per the MediaPost story, the study did find […]
Direct mail success is all about testing — lists, offer, creative, and, of course, the product/service itself. While there’s no single formula that applies to all our direct mail consulting clients, Malcolm Decker’s excellent article “How to Test Your Direct Mail” in Target Marketing magazine’s resource section offers some useful guidelines. Testing for a New Product Decker differentiates the weight given the various direct mail […]
