Entries by Katherine Sharma

Why Direct Mail Still Wins Allegiance of Trade Show Marketers

One of AccuList USA’s oldest areas of expertise is trade show and conference marketing, particularly direct mail lists and support services. A recent survey of exhibit managers and event marketers by Exhibitor magazine shows why direct mail continues as a promotional tool, as a companion rather than a victim of the growing use of e-mail […]

Direct Mail Still Powers Fundraising, Especially Planned Giving

At AccuList USA, nonprofit interest in our direct mailing lists and services for fundraising remains strong despite the growing share of donor dollars collected via online giving. Some of the reasons that fundraising pros remain committed to mail power are cited in a recent article for The NonProfit Times by Mark Hrywna. Direct Mail Is Vital […]

Demographic Trends Drive Growth in Pet-Owner Spending

Direct mail and e-mail lists and data services targeting pet owners are one of AccuList USA’s high-demand markets, and we expect trends in pet ownership to grow that marketing interest–and the competition that makes quality data and targeting even more essential. Demographics Fuel Pet-Owner Spending A recent post for The Marketing Insider highlights the demographic […]

P&C Insurance Embraces Direct Mail Response

Direct mail by property and casualty insurance clients continues as a staple of AccuList USA’s list brokerage and data services business, and so we were pleased to see a Valentine’s Day love note to P&C direct mail from the marketing consultants at IWCO Direct. P&C Insurance Industry Loves Direct Mail The IWCO post notes that […]

Millennial Attendees Reshape Event Success Strategies

As the millennial cohort expands event attendance, trade show and conference marketing clients, as well as performing arts marketing clients, with AccuList USA are beginning to change their targeting, messaging and event planning strategies to cater to a demographic that demands technological multi-channel savvy, interest-specific targeting, and experiential and interactive content. A recent post by […]

2018 Offers New Growth Opportunities for Publishing Marketers

There’s no doubt that AccuList USA’s business and consumer publishing clients face some pivotal audience- and revenue-building challenges in both print and digital marketing, but there are also growth opportunities in 2018. We note three potential positives recently highlighted by Publishing Executive magazine. Quality Content Over Free Content Audiences are increasing their demand for quality content, […]

How Can Performing Arts Marketing Find the Best Targets?

Since AccuList USA has successfully worked with performing arts and cultural organizations in audience development, supplying data and data services to help them acquire new patrons, ticket buyers and supporters, we were happy to see a recent npENGAGE.com post underscoring the key role of quality data targeting in performing arts marketing success. Identify & Understand the […]

Focus on E-mail Data for 2018 Insurance Marketing Success

Success with e-mail in 2018 insurance marketing boils down to using quality, targeted data–something that AccuList USA is committed to delivering. Data provider V12Data summed it up well in a recent post offering basic insurance e-mail data tips. Start With Clean, Up-to-Date Data With an estimated 30% of e-mail subscribers changing their addresses each year, make sure […]

2018 USPS Rate Hikes Challenge Direct Marketers

On January 21, the U.S. Postal Service bumped up its rates for almost all mailings by direct marketers and publishers: Marketing Mail (formerly Standard Mail), First Class Mail Retail, First Class Mail Discount and Periodicals. Most of the increases are small, but volume mailers among Acculist USA’s direct marketing clients could feel the pinch. What are some […]