Entries by Katherine Sharma

2018 Recognition Market: Tech Partnering, Wellness & Non-cash Awards

AccuList USA recently completed proprietary research on hundreds of top performing lists of employee recognition and incentive product buyers to support clients in a business-to-business marketplace that now encompasses close to 90% of companies. 89% of Companies Committed to Recognition Spending In fact, the 2017 “Trends in Employee Recognition” report from WorldatWork, a nonprofit human resources association, […]

New Marketing Trends Bolster Food Gifting Growth

One of AccuList USA’s areas of specialization is providing mailing lists, data services and marketing support for the food and wine gift market, and so we keep an eye on emerging trends in this growth industry. In fact, food gift sales will approach $20 billion in 2018, up 4% over last year, per the “Food Gifting […]

Use Direct Mail to Push Trade Show Attendance Ahead of the Pack

After many years of supporting the marketing of trade show and conference managers and exhibitors, AccuList USA can attest to the continued power of direct mail in building audience. While exhibitors who do a pre-show campaign 1-2 months before a show can increase attendance by up to 50%, according to the Center for Exhibition Industry […]

Promotional Product Marketers Can Hone Proven Tools

AccuList USA recently completed a proprietary analysis of the top-performing direct mail and e-mail lists for promotional products companies to help buttress the continued success of this evergreen marketing tool. A Message About Proven Success Promotional product providers already have some powerful arguments in wooing business-to-business and business-to-consumer marketers. For example, per industry surveys, eight in 10 consumers […]

Direct Mail Lead Gen Doesn’t Have to Bust the Budget

Many direct marketing articles tout digital tactics for generating sales leads. But at AccuList USA, we can attest to the continued lead-gen effectiveness of traditional direct mail for a range of our clients, including online retail and publications. Direct mail has higher response rates while avoiding some of the challenges of SEO, social media and […]

How to Boost E-mail Lead Gen for B2B Publishers, Marketers

E-mail is a favorite lead gen channel for business-to-business publishers and marketers that AccuList USA supports with e-mail lists and database services. It’s no surprise that close to 90% of B2B marketers use e-mail to generate new leads when the latest data from the DMA shows e-mail marketing delivers an average $43 return for every […]

Learn How to Integrate Direct Mail & E-mail for Max Results

Even though omnichannel has gone from marketing buzzword to marketing given, AccuList USA’s retail, catalog and e-commerce clients can still face challenges in getting the most ROI from direct mail and e-mail integration. A recent MarketingProfs post offered a collection of stats and tips that can help. Direct Mail Adds Important Punch to Campaigns For […]

‘Doggie Daycare’ Market Fetches Millennial Demand

Millennials are driving growth for AccuList USA’s clients in pet owner marketing, especially sales in the pet boarding and grooming arena, where spending hit an annual $6.16 billion in 2017 per the American Pet Products Association. For example, this summer the New York Post reported that growing demand from pet owners inspired the American Kennel […]

B2B Event Marketers Miss Out With Slow Lead Follow-up

When business-to-business marketers successfully build event attendance and booth traffic to maximize lead generation, they are disappointed and baffled by a smaller than expected sales harvest. One of the reasons for poor lead conversion, as it turns out, is a simple lack of timely lead follow-up! With better systems and planning, we hope AccuList USA’s […]