4 Wheel and Off Road Magazine

———- SRDS UPDATED/CONFIRMED ———-
Nov 28, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

Selections Counts Price per/M
Universe 90,916 $110.00
Active subscribers 90,916 $110.00
1 month hotline subscribers 3,611 +16.00
   12 month former subscribers 74,994 $85.00
   3 month hotline subscribers 10,527 +11.00
6 monht hotline subscribers 25,702 +6.00

Net name arrangement (minimum 100,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
30 Day Hotline $21.00 M extra
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
State $11.00 M extra
SCF $11.00 M extra
Zip $11.00 M extra
Age $11.00 M extra
Income $11.00 M extra
Source $11.00 M extra
Lifestyle Interest $11.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine directed to the do-it yourself readership and features real-world 4×4 performance and modifications covering all subjects of interest to off-road enthusiasts.
85% male, 11% female; average age 34.
Average unit of sale $19.94.

———- DATACARD DESCRIPTION ———-
AS THE WORLD’S LARGEST TRUCK ENTHUSIAST MAGAZINE, SOURCE INTERLINK MEDIA’S 4-WHEEL & OFF-ROAD IS YOUR BEST DIRECT CONNECTION TO THE AUTOMOTIVE INDUSTRY’S NUMBER ONE SEGMENT THE LIGHT TRUCK CATEGORY;S OFF-ROAD TRUCK MARKETPLACE. EDITORIAL IS DIRECTED TO DO-IT YOURSELF READERSHIP AND FEATURES REAL WORLD 4X4 PERFORMANCE AND MODIFICATIONS COVERING ALL SUBJECTS OF INTEREST TO OFF-ROAD ENTHUSIASTS. MONTHLY TOPICS INCLUDE EXCLUSIVE SCOOPS ON NEW PRODUCTS, PRODUCT EVALUATIONS AND TRAIL DESTINATIONS. HOT TOPICS SUCH AS SUSPENSION MODIFICATIONS, ENGINE BUILDUPS, LEGAL ISSUES FOR FOUR WHEELERS, HOW-TOS AND SNEAK PEEKS AT FUTURE VEHICLES ARE ALSO REGULARLY COVERED. ANNUAL BONUS SECTIONS INCLUDING A JEEP INSERT WILDERNESS GUIDE FURTHER TARGET SPECIAL INTERESTS AND REACH DISTINCT AUDIENCES. 4-WHEEL & OFF-ROAD ALSO LEADS THE WAY WITH TREND SETTING SPECIAL VEHICLE BUILDUPS. THESE PROJECTS ARE VITAL TO EXPLORING NEW DIRECTIONS IN FOUR-WHEELING.
MEDIAN HOUSEHOLD INCOME: $52,189.00
58% MARRIED

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
43% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $125.00 fee
Cartridge $75.00 fee
E-mail $55.00 fee
FTP $55.00 fee