4 Wheel and Off Road Magazine

———- SRDS UPDATED/CONFIRMED ———-
Nov 28, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

SelectionsCountsPrice per/M
Universe90,916$110.00
Active subscribers90,916$110.00
1 month hotline subscribers3,611+16.00
   12 month former subscribers74,994$85.00
   3 month hotline subscribers10,527+11.00
6 monht hotline subscribers25,702+6.00

Net name arrangement (minimum 100,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
30 Day Hotline$21.00Mextra
3 Month Hotline$16.00Mextra
6 Month Hotline$11.00Mextra
State$11.00Mextra
SCF$11.00Mextra
Zip$11.00Mextra
Age$11.00Mextra
Income$11.00Mextra
Source$11.00Mextra
Lifestyle Interest$11.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine directed to the do-it yourself readership and features real-world 4×4 performance and modifications covering all subjects of interest to off-road enthusiasts.
85% male, 11% female; average age 34.
Average unit of sale $19.94.

———- DATACARD DESCRIPTION ———-
AS THE WORLD’S LARGEST TRUCK ENTHUSIAST MAGAZINE, SOURCE INTERLINK MEDIA’S 4-WHEEL & OFF-ROAD IS YOUR BEST DIRECT CONNECTION TO THE AUTOMOTIVE INDUSTRY’S NUMBER ONE SEGMENT THE LIGHT TRUCK CATEGORY;S OFF-ROAD TRUCK MARKETPLACE. EDITORIAL IS DIRECTED TO DO-IT YOURSELF READERSHIP AND FEATURES REAL WORLD 4X4 PERFORMANCE AND MODIFICATIONS COVERING ALL SUBJECTS OF INTEREST TO OFF-ROAD ENTHUSIASTS. MONTHLY TOPICS INCLUDE EXCLUSIVE SCOOPS ON NEW PRODUCTS, PRODUCT EVALUATIONS AND TRAIL DESTINATIONS. HOT TOPICS SUCH AS SUSPENSION MODIFICATIONS, ENGINE BUILDUPS, LEGAL ISSUES FOR FOUR WHEELERS, HOW-TOS AND SNEAK PEEKS AT FUTURE VEHICLES ARE ALSO REGULARLY COVERED. ANNUAL BONUS SECTIONS INCLUDING A JEEP INSERT WILDERNESS GUIDE FURTHER TARGET SPECIAL INTERESTS AND REACH DISTINCT AUDIENCES. 4-WHEEL & OFF-ROAD ALSO LEADS THE WAY WITH TREND SETTING SPECIAL VEHICLE BUILDUPS. THESE PROJECTS ARE VITAL TO EXPLORING NEW DIRECTIONS IN FOUR-WHEELING.
MEDIAN HOUSEHOLD INCOME: $52,189.00
58% MARRIED

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
43% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$125.00fee
Cartridge$75.00fee
E-mail$55.00fee
FTP$55.00fee