A.G. Enterprises Sport Horse List

———- SRDS UPDATED/CONFIRMED ———-
Feb 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total universe 53,112 $100.00
Subscribers 53,112 $100.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Gender $6.00 M extra
Geo Select $6.00 M extra
Key Coding $2.50 M extra
———- SUMMARY DESCRIPTION ———-
Equine enthusiasts who are buyers of tack and barn supplies, fencing, stall mats, bedding, grooming supplies, supplements, horse treats, horse trailers, pick-up trucks, tractors, horse books and/or videos.
16% male, 84% female; average age 35.

———- DATACARD DESCRIPTION ———-
SPORT HORSE MARKETPLACE-CONNECTING THE SPORT HORSE COMMUNITY SINCE 1994. READERS OF SPORT HORSE MARKETPLACE ARE ENTHUSIASTIC AND PROACTIVE, WITH 99.1% REPORTING THAT THEY USUALLY OR ALWAYS READ THE PUBLICATION. THEY SHOP FOR ALL GOODS AND SERVICES RELATED TO THEIR PASSION FOR RIDING , FROM FEED AND SUPPLEMENTS TO STABLE EQUIPMENT, AND FROM PET SUPPLIES TO PROPERTY.
SPORT HORSE MARKETPLACE IS A HIGH-QUALITY PUBLICATION DESIGNED TO APPEAL TO THE DESIRABLE DEMOGRAPHIC OF DOUBLE-INCOME HOUSEHOLDS WITH MONEY TO SPEND ON AUGMENTING ALL ASPECT OF THE RIDING EXPERIENCE. READERS APPRECIATE THE FINER THINGS IN LIFE AND BELIEVE THAT THEIR HORSES AND PETS DESERVE TO BE PAMPERED.
THE SPORT HORSE MARKETPLACE IS DISTRIBUTED THE FIRST WEEK OF JANUARY, MARCH, MAY, JULY, SEPTEMBER AND NOVEMBER TO WELL TARGETED AUDIENCE OF SPORTS HORSE ENTHUSIASTS.
THESE AVID EQUINE ENTHUSIASTS HAVE PURCHASED ONE OR MORE OF THE FOLLOWING IN THE LAST 12 MONTHS: TACK AND BARN SUPPLIES, FENCING, STALL MATS, BEDDING, GROOMING SUPPLIES, SUPPLEMENTS, HORSE TREATS, TRAILERS, PICK-UP TRUCKS, HORSE, BOOKS AND.OR VIDEOS.
SPORT HORSE MARKETPLACE FEATURES: SPORT HORSES, STALLIONS AT STUD TACK, PROPERTY, RIDING INSTRUCTORS, OTHER RELATED GOODS AND SERVICES. DEMOGRAPHICS ARE AS FOLLOWS: $100,000 – 150,000 MEDIAN HOUSEHOLD INCOME, 80% COLLEGE EDUCATED, 75% LANDOWNERS, 98% OWN 1 OR MORE HORSES; ACTIVE IN THEIR DISCIPLINES: 79% DRESSAGE, 54% HUNTER/JUMPER, 27% EVENTING, 14% SPORT HORSE BREEDING, 10% DRIVING.
AVERAGE INCOME: $125,000

SRDS Classification
USA Consumer 559 Horses, Riding & Breeding

———- LIST SOURCE ———-

Source Note
Direct Mail
Subscribers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up $8.00 M extra
Pressure Sensitive Labels $12.50 M extra
Mag Tape $30.00 fee
Diskette $50.00 fee
E-mail $75.00 fee
Cartridge $30.00 fee