Active Interest Media Equine Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jun 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 212,388 *$115.00
Active Paid subscribers 204,877 +12.00
Active Paid DPT subscribers 148,955 +24.00
12 month Hotline subscribers 116,418 +7.00
6 month Hotline subscribers 64,739 +11.00
3 month Hotline Subscribers 29,756 +16.00
1 month hotline subscribers 9,741 +21.00
Active Canadian subscriberes 21,196 +12.00
12 month expires 113,096 $85.00

(*) Non-Reciprocal charge, plus 20.00/M. Catalog Rate (Non-Endemic), 85.00/M. Fundraising rate, 75.00/M. Insurance rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $21.00 M extra
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
Gender $10.00 M extra
Paid $12.00 M extra
SCF $10.00 M extra
Source $12.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Change Of Address $16.00 M extra
Demographic $16.00 M extra
Lifestyle/Interest $16.00 M extra
Ethnic $16.00 M extra
Reuse (minimum 7,500)
———- SUMMARY DESCRIPTION ———-
This is a combined and unduplicated masterfile of active subscribers 8 equine titles.
35% male, 49% female; average age 42.
Average unit of sale $21.
———- DATACARD DESCRIPTION ———-
FOUNDED IN 2003, ACTIVE INTEREST MEDIA (AIM) IS THE LARGEST PUBLISHER SERVING THE FULL RANGE OF HORSE OWNERS FROM WESTERN TO ENGLISH RIDERS. SUBSCRIBERS TO EIGHT AIM EQUINE TITLES HAVE BEEN MERGED AND DEDUPED TO DEVELOP THE EQUINE NETWORK MASTERFILE OF HIGHLY SOUGHT-AFTER CONSUMERS WHO ENJOY LUXURY COUNTRY LIVING.
THE AIM EQUINE NETWORK PUBLISHES THE INDUSTRY’S MOST AWARD-WINNING MAGAZINES, WHICH HELP EQUINE ENTHUSIASTS ENHANCE THEIR LIVES WITH HORSES. WHETHER VIEWING A SPECTACULAR PHOTO SPREAD, LEARNING NEW TRAINING TIPS OR READING AN ARTICLE BREAKING DOWN THE COST OF OWNING A TRAILER, THESE READERS MAKE THE MOST OUT OF THEIR LOVE FOR LIFE WITH HORSES.
THE AIM EQUINE NETWORK MASTERFILE STABLE OF MAGAZINES ARE COMPRISED OF:
· AMERICAN COWBOY
· EQUUS
· DRESSAGE TODAY
· HORSE JOURNAL
· HORSE & RIDER
· PRACTICAL HORSEMAN
· SPIN TO WIN RODEO
· THE TRAIL RIDER
THE AIM EQUINE NETWORK PRESENTS UNIQUE, INNOVATIVE ARTICLES WRITTEN THAT ATTRACT AND RETAIN SERIOUS EQUINE ENTHUSIASTS AND INDUSTRY PROFESSIONALS WITH THE RESOURCES TO PROVIDE THE BEST FOR THEIR HORSE-RELATED PURSUITS AND UPSCALE LIFESTYLES. THEY ARE KEENLY INTERESTED NOT ONLY IN THE CONTENT THAT AIM DELIVERS, BUT ALSO IN ALL THAT AIM ADVERTISERS AND MARKETING PARTNERS HAVE TO OFFER.
AIM EQUINE NETWORK MAGAZINE READERS ARE COMMITTED HORSE OWNERS & RIDERS
· 91% VIEW THEIR HORSES AS PART OF THEIR LIFESTYLE, NOT JUST AN INVESTMENT OR LIVESTOCK
· 75% HAVE $50,000+ HOUSEHOLD INCOME / 36% HAVE $100,000+
· 50%+ KEEP THEIR HORSES ON THEIR OWN PROPERTY
· 75%+ TRAILER THEIR HORSES FOR SHOWS, TRAIL RIDING OR LESSONS
· 33% BOUGHT A NEW HORSE IN THE PAST YEAR
· 81% OWN AS MANY OR MORE HORSES THAN ONE YEAR AGO
AVERAGE INCOME: $85,000.00

SRDS Classification
USA Consumer 559 Horses, Riding & Breeding

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $65.00 fee
FTP $65.00 fee