American Science and Surplus

———- SRDS UPDATED/CONFIRMED ———-
Jun 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 27,375 $100.00
3 month buyers 7,437 +11.00
   6 month buyers 16,393 +6.00
   12 month buyers 27,375 $100.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
0-25.00+ $15.00 M extra
25.00+ $20.00 M extra
50.00+ $25.00 M extra
100.00+ $30.00 M extra
12 Month Hotline
3 Month Hotline $11.00 M extra
6 Month Hotline $6.00 M extra
Gender $6.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise that will motivate, educate and amuse their inquisitive minds as well as challenge their abilities to master their goals and hobbies.
65% male, 29% female.
Average unit of sale $43.

———- DATACARD DESCRIPTION ———-
AMERICAN SCIENCE & SURPLUS–YOUR SOURCE FOR THE PRACTICAL, THE WHIMSICAL AND THE UNUSUAL. BUYERS CHOOSE FROM A UNIQUE BLEND OF MERCHANDISE THAT WILL MOTIVATE, EDUCATE AND AMUSE THEIR INQUISITIVE MINDS AS WELL AS CHALLENGE THEIR ABILITIES TO MASTER THEIR GOALS AND HOBBIES.
AMERICAN SCIENCE & SURPLUS LENDS HUMOR TO THE CHILD IN ALL OF US, WITH AN INCREDIBLE ARRAY OF ITEMS FROM GYROSCOPES, FARMS AND ORIGINAL SLINKY TO ELECTRONICS KITS, MICROSCOPES, MAGNETS AND MAGNIFIERS FOR SCIENTIFIC EXPERIMENTS THAT ENCOURAGE KNOWLEDGE AND LEARNING.
WITHOUT IGNORING THE SERIOUS; AMERICAN SCIENCE & SURPLUS OFFERS USEFUL TOOLS AND HARDWARE FOR THE HOME WORKSHOP SUCH AS VICES, SAFETY GLASSES AND AIR COMPRESSORS, HOME OFFICE SUPPLIES SUCH AS PENCIL, PAPER AND TAPE AND HOME LAB SUPPLIES SUCH AS SCALES, BEAKERS AND TEST TUBES.
MERCHANDISE VARIES FROM DOZENS OF CATEGORIES INCLUDING BOOKS, TOYS AND NOVELTIES, AUDIO/VIDEO, LAB SUPPLIES, OPTICS AND LENSES, OFFICE SUPPLIES, MECHANICAL ITEMS, TOOLS AND HARDWARE, LAMPS, MILITARY ITEMS, ELECTRICAL GEAR AND ELECTRONIC BITS, TEACHING SUPPLIES, ARTS AND CRAFTS, BATTERIES AND POWER SUPPLIES, MODELS, MOTORS AND OTHER SUPPLIES FOR HOUSEHOLD NEEDS.
NO MATTER WHAT THE NEED, AMERICAN SCIENCE & SURPLUS CARRIES THE LARGEST SELECTION OF INCREDIBLE, HARD-TO-FIND “STUFF” FOR MORE THAN THE “MERELY CURIOUS.”
PROFILE:
$40,000 AVERAGE INCOME; MARRIED 85%.
HOMEOWNERS LIVING AT SAME ADDRESS FOR 10+ YEARS; MOST HEAD OF HOUSEHOLD ARE BETWEEN 25-45; TECHNICAL/PROFESSIONALS
HAVE CHILDREN LIVING AT HOME

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
99% Direct Mail (catalog)
1% Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $50.00 fee
Email Delivery $50.00 fee
Cartridge $50.00 fee
CD-ROM $100.00 fee
Modem $50.00 fee
FTP $50.00 fee
BBS $50.00 fee