Antique Farm Equipment Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Oct 27, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2014
Minimum order 7,500.

Selections Counts Price per/M
Universe 37,320 *$110.00
6 month Active Subscribers 4,587 +11.00
3 month Active Subscribers 2,324 +16.00

(*) Fundraising rate, 75.00/M. Catalog rate, 85.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
Gender $12.00 M extra
Paid $11.00 M extra
SCF $8.00 M extra
Source $11.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $3.00 M extra
Zip Tape $25.00 fee
———- SUMMARY DESCRIPTION ———-
Chronicling America’s rural heritage for avid collectors and history buffs, Antique Farm Equipment Masterfile (formerly Farm Collector Masterfile) combines Ogden Publications’ farm equipment titles Farm Collector and Gas Engine Magazine.
82% male, 4% female; average age 51.
Average unit of sale $29.95.

———- DATACARD DESCRIPTION ———-
THE HANDS-ON NOSTALGIA BUFFS OF THE ANTIQUE FARM EQUIPMENT MASTERFILE (FORMERLY KNOWN AS FARM COLLECTOR MASTERFILE) INDULGE THEIR PASSION FOR BUYING, RESTORING, AND DISPLAYING THE EQUIPMENT THAT SHAPED OUR NATION¿INCLUDING THE STEAM AND GAS POWERED GIANTS OF YESTERYEAR.
FROM 18TH CENTURY LIGHTNING RODS TO TURN-OF-THE-CENTURY TANK-TREAD TRACTORS, THESE HISTORY DEVOTEES DEDICATE THEMSELVES TO RURAL ANTIQUITIES BY READING ADVICE, REVIEWS, HISTORIES, CLASSIFIEDS, AND TECHNICAL TIPS FOUND IN OGDEN¿S CATEGORY-LEADING COLLECTOR TITLES:
FARM COLLECTOR ¿ FOCUSING ON ANTIQUE TRACTORS AND ALL TYPES OF ANTIQUE FARM EQUIPMENT, FARM COLLECTOR MAGAZINE COVERS EVERYTHING FROM WINDMILLS TO CREAM SEPARATORS, AND INCLUDES A COMPREHENSIVE LISTING OF PRODUCT SHOWS AND EVENTS.
GAS ENGINE MAGAZINE ¿ THE NUMBER ONE RESOURCE FOR ENGINE COLLECTORS SINCE 1966, GAS ENGINE MAGAZINE CONTAINS A UNIQUE MIX OF TECHNICAL INFORMATION, RESTORATION TIPS, AND COMPANY HISTORIES. A HUGE CLASSIFIED ADVERTISING SECTION ALSO HELPS HOBBYISTS EXPAND AND IMPROVE THEIR COLLECTIONS.
69% HHI $30K+
45% HHI $60K+
81 AVERAGE ACRES
80% LIVE IN FARM OR RURAL AREA
AVERAGE INCOME: $78,000.00

SRDS Classification
USA Consumer 520A Collectibles

———- LIST SOURCE ———-

Source Note
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
Cartridge $25.00 fee