ATV Rider

———- SRDS UPDATED/CONFIRMED ———-
May 11, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 145,027 *$110.00
12 month expires 10,990 $85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
6 Mos. Hotline $6.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
SCF $9.00 M extra
State $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine of articles on selecting, buying, equipping and using ATVs, as well as comprehensive product listings that include descriptions, specifications, prices and photos of virtually every ATV available.
80% male, 14% female; average age 29.

———- DATACARD DESCRIPTION ———-
AN EXTENSIVE ALL-TERRAIN AND IN-DEPTH LOOK AT THE BURGEONING ALL-TERRAIN VEHICLE MARKETPLACE, ATV RIDER OFFERS CONSIDERABLE COVERAGE OF THE UTILITY, HUNTING AND SPORTING AREAS. READERS APPRECIATE ARTICLES ON SELECTING, BUYING, EQUIPPING AND USING ATVS, AS WELL AS COMPREHENSIVE PRODUCT LISTINGS THAT INCLUDE DESCRIPTIONS, SPECIFICATIONS, PRICES AND PHOTOS OF VIRTUALLY EVERY ATV AVAILABLE. OTHER INFORMATIVE FEATURES INCLUDE: NEW MODEL TESTS, BOLT-ONS AND ACCESSORIES REFERENCE GUIDE; SAFETY AND RIDING TIPS; AND ATV TRAVEL. THESE ADVENTUROUS, THRILL-SEEKERS SPARE NO EXPENSE WHEN IT COMES TO THEIR FAVORITE HOBBY. THEY REPRESENT AN EXCELLENT AUDIENCE OF PROSPECTS FOR ANY OFFER THAT WILL SATISFY THEIR NEED FOR EXCITEMENT AS WELL AS ENHANCE THEIR RECREATIONAL TIME.
INCOME: $58,666

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
64% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee