ATV Rider

———- SRDS UPDATED/CONFIRMED ———-
May 11, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. subscribers145,027*$110.00
12 month expires10,990$85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
6 Mos. Hotline$6.00Mextra
Source$11.00Mextra
Paid$11.00Mextra
Gender$9.00Mextra
SCF$9.00Mextra
State$9.00Mextra
Zip$9.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine of articles on selecting, buying, equipping and using ATVs, as well as comprehensive product listings that include descriptions, specifications, prices and photos of virtually every ATV available.
80% male, 14% female; average age 29.

———- DATACARD DESCRIPTION ———-
AN EXTENSIVE ALL-TERRAIN AND IN-DEPTH LOOK AT THE BURGEONING ALL-TERRAIN VEHICLE MARKETPLACE, ATV RIDER OFFERS CONSIDERABLE COVERAGE OF THE UTILITY, HUNTING AND SPORTING AREAS. READERS APPRECIATE ARTICLES ON SELECTING, BUYING, EQUIPPING AND USING ATVS, AS WELL AS COMPREHENSIVE PRODUCT LISTINGS THAT INCLUDE DESCRIPTIONS, SPECIFICATIONS, PRICES AND PHOTOS OF VIRTUALLY EVERY ATV AVAILABLE. OTHER INFORMATIVE FEATURES INCLUDE: NEW MODEL TESTS, BOLT-ONS AND ACCESSORIES REFERENCE GUIDE; SAFETY AND RIDING TIPS; AND ATV TRAVEL. THESE ADVENTUROUS, THRILL-SEEKERS SPARE NO EXPENSE WHEN IT COMES TO THEIR FAVORITE HOBBY. THEY REPRESENT AN EXCELLENT AUDIENCE OF PROSPECTS FOR ANY OFFER THAT WILL SATISFY THEIR NEED FOR EXCITEMENT AS WELL AS ENHANCE THEIR RECREATIONAL TIME.
INCOME: $58,666

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
64% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
FTP$55.00fee