Auto Body Toolmart Catalog Blow-In

———- SRDS UPDATED/CONFIRMED ———-
Jun 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 50,000.

Selections Counts Price per/M
Total universe 1,660,000 $30.00
2016 Catalogs annually 1,660,000 $30.00
2015 counts:
   Jan 137,000 $30.00
   Feb 128,000 $30.00
   Mar 140,000 $30.00
   Apr 148,000 $30.00
   May 134,000 $30.00
   June 126,000 $30.00
   July 142,000 $30.00
   Aug 127,000 $30.00
   Sept 136,000 $30.00
   Oct 148,000 $30.00
   Nov 148,000 $30.00
   Dec 146,000 $30.00
———- SUMMARY DESCRIPTION ———-
Inserts included in catalog sent to customers of Auto Body ToolMart, buyers of automotive tools and equipment.
100% male.

———- DATACARD DESCRIPTION ———-
AUTO BODY TOOLMART, ONE OF AMERICA’S FOREMOST SUPPLIERS OF SPECIALITY TOOLS AND EQUIPMENT FOR THE PROFESSIONAL OR DO-IT-YOURSELFER AUTO ENTHUSIAST, IS ACCEPTING UP TO 2BLOW IN INSERTS INTO THEIR MONTHLY CATALOG.
AUTO BODY TOOLMART OFFERS INCOMPARABLE SELETION OF HARD-TO-FIND SPECIALTY TOOLS FOR AUTO BODY REPAIR AND RESTORATION, INCLUDING COMPRESSORS, HYDRAULICS, PAINT BOOTHS AND PAINT ACCESSORIES, JACKS AND WELDING EQUIPMENT. THE CATALOG APPEALS TO THE PROFESSIONAL AS WELL AS THE DO-IT-YOURSELFER.
THE AUDIENCE IS PROFESSIONAL BODY RESTORATION SHOPS AND SERIOUS HOME AUTO ENTHUSIASTS. ABOUT 75 – 80% OF THESE CATALOG BUYERS OWN THEIR OWN BUSINESS OR WORK IN AN AUTO SHOP.

SRDS Classification
USA Consumer Insert Media 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Response Catalog

———- METHOD OF ADDRESSING ———-
Maximum size 6″ x 6″. Number of inserts: 1 maximum. Some books are accepting 2 inserts. Minimum size 3″ x 5″.