Auto Body Toolmart

———- SRDS UPDATED/CONFIRMED ———-
Jan 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 7,500.

Selections Counts Price per/M
Total universe 74,314 $100.00
3 month hotline buyers 11,595 $115.00
6 month buyers 23,125 $110.00
   12 month buyers 38,944 $105.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $25.00 M extra
200.00+ Buyers $30.00 M extra
50.00+ Buyers $15.00 M extra
75.00+ Buyers $20.00 M extra
Home/Business Address $10.00 M extra
Key Coding $2.00 M extra
Payment Type (credit Card) $10.00 M extra
Key Coding $2.00 M extra
Product Group $15.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $5.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of specialty tools and equipment for auto body repair.
98% male, 2% female.
Average unit of sale $345.

———- DATACARD DESCRIPTION ———-
SMALL BUSINESS OWNERS AND MANAGERS OF AUTOMOTIVE BODY REPAIR SHOPS AS WELL AS HOME MECHANICS WHO ORDER TOOLS, SUPPLIES, AND PARTS DIRECT.
AMERICA’S FOREMOST DIRECT DISTRIBUTOR OF SPECIALTY TOOLS AND EQUIPMENT FOR AUTO BODY REPAIR LAUNCHED ITS FIRST CATALOG IN 1981. OFFERING PROFESSIONAL AUTO BODY TECHNICIANS VIRTUALLY EVERY TYPE OF TOOL USED IN A MODERN BODY SHOP, THE AUTO BODY TOOLMART CUSTOMER BASE HAS STEADILY GROWN EVER SINCE.
THE COMPANY PRIDES ITSELF ON ATTRACTING AND KEEPING CUSTOMERS BASED ON: A HUGE PRODUCT LINE FOR ONE STOP SHOPPING; OUTSTANDING VALUE OFFERING THE BEST QUALITY AT THE BEST PRICES; GREAT SERVICE PROVIDED BY A KNOWLEDGEABLE STAFF; SATISFACTION GUARANTEE, WHICH CRATES CUSTOMER LOYALTY AND MANUFACTURING EXPERTISE – ORIGINAL MANUFACTURER OF MANY PARTS.
PRIMARILY SELLING TO PROFESSIONAL BODY AND RESTORATION SHOPS AND HOME ENTHUSIASTS, AUTO BODY TOOLMART REACHES BUSINESS MEN WHO MAKE DECISIONS FOR THEIR SMALL BUSINESSES. THEY REQUIRE MANY OF THE SAME PRODUCTS AND SERVICES AS WHITE-COLLAR SMALL BUSINESS OWNERS INCLUDING FINANCIAL SERVICES, INSURANCE, OFFICE SUPPLIES, COMPUTERS, AND SOFTWARE. MANY ORDER ON LINE AT WWW.AUTOBODYTOOLMART.COM.
THESE DIRECT MAIL RESPONSIVE BLUE-COLLAR BUSINESSMEN ARE A PERFECT AUDIENCE FOR AUTOMOTIVE MAGAZINES, UNIFORMS, INDUSTRIAL FURNISHINGS AND CLEANING SUPPLIES. ADDITIONALLY, MOST ARE THE OWNERS WHO CAN ALLOCATE A PORTION OF THEIR PROFITS FOR MANY TYPES OF MEN’S OFFERS. CUSTOMERS SPEND AN AVERAGE OF $450 ANNUALLY WITH AUTO BODY TOOLMART.

SRDS Classification
USA Business 17 Automotive

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up
Pressure Sensitive Labels $10.00 M extra
E-mail $60.00 fee
Cartridge $30.00 fee
Mag Tape $30.00 fee