Auto Racing Digest

———- SRDS UPDATED/CONFIRMED ———-
Jul 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total list 126,572 $95.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Zip $5.00 M extra
SCF $5.00 M extra
Gender $5.00 M extra
State $5.00 M extra
Recency $10.00 M extra
Hotline $10.00 M extra
Key Coding $2.50 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine for sports enthusiasts that covers every aspect of racing, from the garage to the pits to the track.
Average age 39.

———- DATACARD DESCRIPTION ———-
~THE AUTO RACING DIGEST POSTAL LIST CONSISTS OF SPORTS ENTHUSIASTS WHO SUBSCRIBE TO THIS BI-MONTHLY ACTION PACKED RACING MAGAZINE. SINCE 1973, FANS HAVE RELIED ON AUTO RACING DIGEST FOR EVERY ASPECT OF RACING, FROM THE GARAGE TO THE PITS TO THE TRACK.

AUTO RACING DIGEST, PUBLISHED BY CENTURY SPORTS NETWORK, IS PACKED WITH INTERVIEWS, SCHEDULES, SEASON PREVIEWS AND WRAP-UPS, PHOTOS, AND KEY TRENDS. SPECIAL FEATURES INCLUDE AN ANNUAL DRIVER OF THE YEAR AWARD THAT IS WIDELY RESPECTED IN THE SPORT. SOME OF THE MAJOR SERIES COVERED ARE NASCAR, WINSTON CUP, CART, IRL, NHRA, AND FORMULA ONE, SCCA TRANS-AM, INDY LIGHTS, NASCAR BUSCH GRAND NATIONAL AND CRAFTSMAN TRUCK, AND WORLD OF OUTLAWS.

AUTO RACING DIGEST SUBSCRIBERS ARE RESPONSIVE CONSUMERS WHO PAY AN ANNUAL FEE FOR SIX ISSUES OF THEIR FAVORITE SPORTS MAGAZINE.

AVERAGE HOUSEHOLD INCOME: $52,650
56% MARRIED
60% COLLEGE EDUCATED
38% OWN A PERSONAL COMPUTER
78% PURCHASED VIA MAIL/PHONE IN THE LAST 12 MONTHS
AVERAGE SPENT BY MAIL/PHONE IN THE LAST 12 MONTHS: $390

USE THIS FILE FOR: CONSUMER OFFERS, MAGAZINE SUBSCRIPTIONS, MOBILE/CELLULAR COMMUNICATIONS, AUTOMOTIVE OFFERS, COMPUTER HARDWARE, SOFTWARE & PERIPHERALS, PERSONAL ELECTRONICS, TRAVEL, EVENT TICKETS, MUSIC/MOVIES/BOOKS, ISP OFFERS, CREDIT CARDS, ON-LINE SERVICES, SPORTING GOODS, CATALOG OFFERS, INSURANCE, AND MORE.

SRDS Classification
USA Consumer 602 Sports

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up
Pressure Sensitive Labels $10.00 M extra
Mag Tape $30.00 fee
Diskette $30.00 fee
E-mail $75.00 fee
FTP $75.00 fee