Automobile

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 313,309 *$110.00
1 month hotline subscribers 7,738 +16.00
3 month hotline subscribers 40,516 +11.00
6 month hotline subscribers 80,472 +6.00
3 month COA subscribers 2,026 +22.00
12 month expires 127,010 $85.00
Active Canadian subscribers 4,490 $125.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $16.00 M extra
3 Mos. Hotline $11.00 M extra
6 Mos. Hotline $6.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers who are interested in how automobiles fit into their sophisticated lifestyles.
89% male, 8% female; average age 39.
Average unit of sale $10.

———- DATACARD DESCRIPTION ———-
AUTOMOBILE MAGAZINE IS EDITED FOR AUTOMOTIVE ENTHUSIASTS INTERESTED IN THE IMPACT THE AUTOMOTIVE WORLD HAS HAD. ITS FOCUS RANGES FROM CARS AND MACHINES TO ROAD TESTS AND ROAD TRIPS. IT INCLUDES REVIEWS OF NEW VEHICLES, TIPS FOR VINTAGE CAR COLLECTORS AN INFORMATION ABOUT AUTO SPORTS AND THE AUTOMOBILE BUSINESS.
AUTOMOBILE SUBSCRIBERS ARE INTERESTED IN HOW AUTOMOBILES FIT INTO THEIR SOPHISTICATED LIFESTYLES. AUTOMOBILE CAPTURES THEIR PASSION FOR DRIVING GREAT CARS, GUIDING THEM ON GREAT DRIVING ADVENTURES WITH INFORMATION ON AMAZING LOCAL AND INTERNATIONAL ROUTES. IT PROVIDES THEM WITH REVIEWS OF VEHICLES IN THEIR NATURALLY INTENDED, REAL WORLD ENVIRONMENT AND REVIEWS MANY AFTER MARKET CAR ACCESSORIES AND KEEPS SUBSCRIBERS UP-TO-DATE ON THE LATEST CAR NEWS.
MEDIAN HOUSEHOLD INCOME: $47,622

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
46% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee