Automobile

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. subscribers313,309*$110.00
1 month hotline subscribers7,738+16.00
3 month hotline subscribers40,516+11.00
6 month hotline subscribers80,472+6.00
3 month COA subscribers2,026+22.00
12 month expires127,010$85.00
Active Canadian subscribers4,490$125.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Monthly Hotline$16.00Mextra
3 Mos. Hotline$11.00Mextra
6 Mos. Hotline$6.00Mextra
Source$11.00Mextra
Paid$11.00Mextra
Gender$9.00Mextra
State$9.00Mextra
SCF$9.00Mextra
Zip$9.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers who are interested in how automobiles fit into their sophisticated lifestyles.
89% male, 8% female; average age 39.
Average unit of sale $10.

———- DATACARD DESCRIPTION ———-
AUTOMOBILE MAGAZINE IS EDITED FOR AUTOMOTIVE ENTHUSIASTS INTERESTED IN THE IMPACT THE AUTOMOTIVE WORLD HAS HAD. ITS FOCUS RANGES FROM CARS AND MACHINES TO ROAD TESTS AND ROAD TRIPS. IT INCLUDES REVIEWS OF NEW VEHICLES, TIPS FOR VINTAGE CAR COLLECTORS AN INFORMATION ABOUT AUTO SPORTS AND THE AUTOMOBILE BUSINESS.
AUTOMOBILE SUBSCRIBERS ARE INTERESTED IN HOW AUTOMOBILES FIT INTO THEIR SOPHISTICATED LIFESTYLES. AUTOMOBILE CAPTURES THEIR PASSION FOR DRIVING GREAT CARS, GUIDING THEM ON GREAT DRIVING ADVENTURES WITH INFORMATION ON AMAZING LOCAL AND INTERNATIONAL ROUTES. IT PROVIDES THEM WITH REVIEWS OF VEHICLES IN THEIR NATURALLY INTENDED, REAL WORLD ENVIRONMENT AND REVIEWS MANY AFTER MARKET CAR ACCESSORIES AND KEEPS SUBSCRIBERS UP-TO-DATE ON THE LATEST CAR NEWS.
MEDIAN HOUSEHOLD INCOME: $47,622

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
46% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
FTP$55.00fee