Automotive Do-It-Yourselfers

———- SRDS UPDATED/CONFIRMED ———-
Jan 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total universe 705,007 $75.00
Current 12 month buyers 705,007 $75.00
Quarterly hotline buyers 178,014 $80.00

Net name arrangement (minimum 50,000), 85% plus 8.50/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Exact Age $10.00 M extra
Gender $10.00 M extra
Geographic $6.00 M extra
State $6.00 M extra
SCF $6.00 M extra
Zip $6.00 M extra
Homeowner $7.50 M extra
Household Income $5.00 M extra
Length Of Residence $5.00 M extra
Lifestyle Interests $6.50 M extra
Phone Number $15.00 M extra
Key Coding $2.50 M extra
———- SUMMARY DESCRIPTION ———-
Self-reported consumers who constantly maintain and tinker with their cars and motorcycles.

———- DATACARD DESCRIPTION ———-
REACH SELF-REPORTED CONSUMERS WHO CONSTANTLY MAINTAIN AND TINKER WITH THEIR CARS AND MOTORCYCLES. THIS AUDIENCE OF AUTO ENTHUSIASTS AND HOBBYISTS IS AN IDEAL TARGET FOR NEW OFFERS FOR CAR AND MOTORCYCLE PARTS AND ACCESSORIES; I.E., WHEEL COVERS, SEAT COVERS, FLOOR MATS, TOOLS, DETAILING PRODUCTS, STEREOS, ETC. DON’T FORGET CAR MODELS, COLLECTIBLES, GIFTS, MAGAZINES AND BOOKS.
ACCURATE AND UPDATED DEMOGRAPHIC DATA ELEMENTS ARE AVAILABLE TO ASSIST YOU IN IDENTIFYING AND SEGMENTING YOUR DESIRED AUDIENCE OF PROSPECTS.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Response Asian American Families With Children

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up $8.00 M extra
Pressure Sensitive Labels $12.50 M extra
Mag Tape $30.00 fee
Diskette $50.00 fee
Cartridge $30.00 fee
Electronic Transfer $75.00 fee