Automotive Do-It-Yourselfers

———- SRDS UPDATED/CONFIRMED ———-
Jan 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe705,007$75.00
Current 12 month buyers705,007$75.00
Quarterly hotline buyers178,014$80.00

Net name arrangement (minimum 50,000), 85% plus 8.50/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Exact Age$10.00Mextra
Gender$10.00Mextra
Geographic$6.00Mextra
State$6.00Mextra
SCF$6.00Mextra
Zip$6.00Mextra
Homeowner$7.50Mextra
Household Income$5.00Mextra
Length Of Residence$5.00Mextra
Lifestyle Interests$6.50Mextra
Phone Number$15.00Mextra
Key Coding$2.50Mextra
———- SUMMARY DESCRIPTION ———-
Self-reported consumers who constantly maintain and tinker with their cars and motorcycles.

———- DATACARD DESCRIPTION ———-
REACH SELF-REPORTED CONSUMERS WHO CONSTANTLY MAINTAIN AND TINKER WITH THEIR CARS AND MOTORCYCLES. THIS AUDIENCE OF AUTO ENTHUSIASTS AND HOBBYISTS IS AN IDEAL TARGET FOR NEW OFFERS FOR CAR AND MOTORCYCLE PARTS AND ACCESSORIES; I.E., WHEEL COVERS, SEAT COVERS, FLOOR MATS, TOOLS, DETAILING PRODUCTS, STEREOS, ETC. DON’T FORGET CAR MODELS, COLLECTIBLES, GIFTS, MAGAZINES AND BOOKS.
ACCURATE AND UPDATED DEMOGRAPHIC DATA ELEMENTS ARE AVAILABLE TO ASSIST YOU IN IDENTIFYING AND SEGMENTING YOUR DESIRED AUDIENCE OF PROSPECTS.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct ResponseAsian American Families With Children

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up$8.00Mextra
Pressure Sensitive Labels$12.50Mextra
Mag Tape$30.00fee
Diskette$50.00fee
Cartridge$30.00fee
Electronic Transfer$75.00fee