AutoSport Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
May 22, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2014

Selections Counts Price per/M
Universe 38,313 *$120.00
3 month catalog buyers 11,591 +11.00
6 month catalog buyers 20,859 +6.00
12 month catalog buyers 38,313 $120.00
3 month:
   50.00+ 10,757 $120.00
   75.00+ 9,737 $120.00
   100.00+ 9,140 $120.00
   Skymall 5 $120.00
   Web 5,483 $120.00
   Female 2,843 $120.00
   Male 7,597 $120.00
6 month:
   50.00+ 19,245 $120.00
   75.00+ 17,122 $120.00
   100.00+ 15,932 $120.00
   Skymall 9,853 $120.00
   Web 20,639 $120.00
   Female 5,631 $120.00
   Male 13,469 $120.00
12 month:
   50.00+ 34,368 $120.00
   75.00+ 29,803 $120.00
   100.00+ 27,374 $120.00
   Skymall 18,632 $120.00
   Web 32,879 $120.00
   Female 8,580 $120.00
   Male 25,605 $120.00

(*) Fundraisers base rate, 70.00/M; publishers base rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Gender $11.00 M extra
50.00 $26.00 M extra
75.00 $31.00 M extra
100.00 $36.00 M extra
150.00 $41.00 M extra
Key Coding $3.00 M extra
3 Month Hotline $11.00 M extra
30 Day $21.00 M extra
6 Month Hotline $6.00 M extra
State $11.00 M extra
SCF $11.00 M extra
Zip $11.00 M extra
Run Charge $8.00 M extra
Competitor Promotion Fee $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of products to enhance and protect their automobiles, home, leisure and travel items.
78% male, 20% female; ages 35-64.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
AUTOSPORT CATALOG IS NOT JUST AN AUTOMOTIVE CATALOG, IT IS THE “GO TO” CATALOG FOR LIFE AND LEISURE. A CATALOG CONTAINING HUNDREDS OF PRODUCTS TO ENHANCE AND PROTECT YOUR AUTOMOBILE, COMPLIMENTED BY A WIDE VARIETY OF HOME, LEISURE AND TRAVEL ITEMS. AUTOSPORT MESHES USEFUL, INNOVATIVE, FUNCTIONAL ITEMS FOR EVERYDAY LIFE INTO THEIR CATALOG FOR THE UPSCALE HOME AND AUTOMOBILE OWNERS. THE AUTOSPORT BUYER IS AFFLUENT, WELL EDUCATED, MARRIED AND A SEASONED CATALOG BUYER. ALL TYPES OF OFFERS GEARED FOR THE HOME AND FAMILY WILL FIND SUCCESS WITH AUTOSPORT.
DEMOGRAPHICS/PROFILE:
WOMEN 20%
MEN 78%
HOMEOWNERS 100%
MARRIED 84%
MEDIAN INCOME $ 100,000
POST GRADUATES 36%.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $25.00 fee
FTP $25.00 fee