Bass Pro Shops Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 2,604,879 *$95.00
30 day buyers 177,578 +20.00
   3 month buyers 385,781 +15.00
   6 month buyers 701,135 +10.00
   12 month buyers 1,461,027 +5.00
   24 month buyers 2,604,879 $95.00
50.00+:
   1 month 131,125 +10.00
   3 month 282,597 +10.00
   6 month 505,954 +10.00
   12 month 1,026,386 +10.00
100.00+:
   1 month 92,358 +20.00
   3 month 199,505 +20.00
   6 month 347,668 +20.00
   12 month 672,881 +20.00
75.00+:
   1 month 107,247 +15.00
   3 month 234,623 +15.00
   6 month 413,776 +15.00
   12 month 817,032 +15.00
Product (3 month):
   Fishing 154,619 +10.00
   Saltwater 21,180 +10.00
   Fly fishing 11,250 +10.00
   Marine 48,839 +10.00
   Watersports 12,453 +10.00
   Camping 33,798 +10.00
   Hunting 75,533 +10.00
   Archery 4,260 +10.00
   Shooting 22,257 +10.00
   Footwear 42,617 +10.00
   Men’s apparel 63,657 +10.00
   Women’s apparel 23,255 +10.00
   Children’s apparel 2,530 +10.00
   Gifts 13,050 +10.00
   Athletics 1,143 +10.00
   Grills/fryers 7,052 +10.00
   Spotlights/headlamp 3,170 +10.00
   Auto/truck acc 880 +10.00
   Hiking Boots 5,071 +10.00
   Casual footwear 14,816 +10.00
   Men’s Denim 1,568 +10.00
   Men’s outwear 746 +10.00
   Home decor 4,161 +10.00
6 month:
   Fishing 266,912 +10.00
   Saltwater 34,915 +10.00
   Fly fishing 20,251 +10.00
   Marine 83,361 +10.00
   Watersports 22,878 +10.00
   Camping 59,590 +10.00
   Hunting 169,580 +10.00
   Archery 9,640 +10.00
   Shooting 50,036 +10.00
   Footwear 85,421 +10.00
   Men’s apparel 112,662 +10.00
   Women’s apparel 39,379 +10.00
   Children’s apparel 4,866 +10.00
   Gifts 30,156 +10.00
   Athletics 2,445 +10.00
   Grills/fryers 10,803 +10.00
   Spotlights/headlamp 6,445 +10.00
   Auto/truck acc. 2,209 +10.00
   Hiking boots 8,607 +10.00
   Casual footwear 27,010 +10.00
   Men’s denim 3,859 +10.00
   Men’s outerwear 4,377 +10.00
   Home decor 11,263 +10.00
12 month:
   Fishing 399,134 +10.00
   Saltwater 56,259 +10.00
   Fly fishing 33,547 +10.00
   Marine 133,440 +10.00
   Watersports 38,715 +10.00
   Camping 153,782 +10.00
   Hunting 484,362 +10.00
   Archery 37,689 +10.00
   Shooting 121,106 +10.00
   Footwear 221,471 +10.00
   Men’s apparel 261,738 +10.00
   Women’s apparel 94,300 +10.00
   Children’s apparel 14,483 +10.00
   Gifts 108,831 +10.00
   Athletics 6,263 +10.00
   Grills/fryers 27,235 +10.00
   Spotlights/headlamp 16,077 +10.00
   Auto/truck acc 5,607 +10.00
   Hiking boots 19,769 +10.00
   Casual footwear 51,538 +10.00
   Men’s denim 11,220 +10.00
   Men’s outerwear 14,635 +10.00
   Home decor 40,219 +10.00

(*) Fundraising rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
12 Month Hotline
24 Month Hotline
1 Month Hotline $20.00 M extra
3 Month Hotline $15.00 M extra
6 Month Hotline $10.00 M extra
50.00+ $10.00 M extra
100.00+ $20.00 M extra
25.00+ $5.00 M extra
75.00+ $15.00 M extra
Gender $5.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $10.00 M extra
Product $10.00 M extra
Multi Buyers $11.00 M extra
New-to-file Buyers $15.00 M extra
Inquirers $10.00 M extra
Big & Tall Sizes $10.00 M extra
Key Coding $2.00 M extra Up To 6 Digits
Run Charges $8.00 M extra
Buyers $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order catalog buyers of and inquirers about hunting, fishing camping and marine gear plus apparel, footwear, outdoor furniture, cookware and gifts for the home.
73% male, 26% female; average age 47.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
BASS PRO SHOPS CATALOG BUYERS ENJOY THE OUTDOORS IN EVERY WAY. THEIR INTERESTS RANGE FROM HUNTING AND FISHING, TO CAMPING AND HIKING, TO COOKING AND WATER SPORTS. THE BASS PRO SHOPS CATALOG FEATURES AN ARRAY OF QUALITY PRODUCTS DESIGNED TO HELP THEM MEET THE NEEDS OF THEIR ACTIVE LIFESTYLES, WITH A COMPLETE SELECTION OF HUNTING, FISHING, CAMPING AND MARINE GEAR, PLUS RUGGED APPAREL AND FOOTWEAR, OUTDOOR FURNITURE AND COOKWARE, EVEN UNIQUE GIFTS FOR THE HOME OR CABIN.
90% HOMEOWNERS; 83% MARRIED; MEDIAN INCOME: $60,000.00; 100% HOME ADDRESS

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee