Bass Pro Shops Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe2,604,879*$95.00
30 day buyers177,578+20.00
   3 month buyers385,781+15.00
   6 month buyers701,135+10.00
   12 month buyers1,461,027+5.00
   24 month buyers2,604,879$95.00
50.00+:
   1 month131,125+10.00
   3 month282,597+10.00
   6 month505,954+10.00
   12 month1,026,386+10.00
100.00+:
   1 month92,358+20.00
   3 month199,505+20.00
   6 month347,668+20.00
   12 month672,881+20.00
75.00+:
   1 month107,247+15.00
   3 month234,623+15.00
   6 month413,776+15.00
   12 month817,032+15.00
Product (3 month):
   Fishing154,619+10.00
   Saltwater21,180+10.00
   Fly fishing11,250+10.00
   Marine48,839+10.00
   Watersports12,453+10.00
   Camping33,798+10.00
   Hunting75,533+10.00
   Archery4,260+10.00
   Shooting22,257+10.00
   Footwear42,617+10.00
   Men’s apparel63,657+10.00
   Women’s apparel23,255+10.00
   Children’s apparel2,530+10.00
   Gifts13,050+10.00
   Athletics1,143+10.00
   Grills/fryers7,052+10.00
   Spotlights/headlamp3,170+10.00
   Auto/truck acc880+10.00
   Hiking Boots5,071+10.00
   Casual footwear14,816+10.00
   Men’s Denim1,568+10.00
   Men’s outwear746+10.00
   Home decor4,161+10.00
6 month:
   Fishing266,912+10.00
   Saltwater34,915+10.00
   Fly fishing20,251+10.00
   Marine83,361+10.00
   Watersports22,878+10.00
   Camping59,590+10.00
   Hunting169,580+10.00
   Archery9,640+10.00
   Shooting50,036+10.00
   Footwear85,421+10.00
   Men’s apparel112,662+10.00
   Women’s apparel39,379+10.00
   Children’s apparel4,866+10.00
   Gifts30,156+10.00
   Athletics2,445+10.00
   Grills/fryers10,803+10.00
   Spotlights/headlamp6,445+10.00
   Auto/truck acc.2,209+10.00
   Hiking boots8,607+10.00
   Casual footwear27,010+10.00
   Men’s denim3,859+10.00
   Men’s outerwear4,377+10.00
   Home decor11,263+10.00
12 month:
   Fishing399,134+10.00
   Saltwater56,259+10.00
   Fly fishing33,547+10.00
   Marine133,440+10.00
   Watersports38,715+10.00
   Camping153,782+10.00
   Hunting484,362+10.00
   Archery37,689+10.00
   Shooting121,106+10.00
   Footwear221,471+10.00
   Men’s apparel261,738+10.00
   Women’s apparel94,300+10.00
   Children’s apparel14,483+10.00
   Gifts108,831+10.00
   Athletics6,263+10.00
   Grills/fryers27,235+10.00
   Spotlights/headlamp16,077+10.00
   Auto/truck acc5,607+10.00
   Hiking boots19,769+10.00
   Casual footwear51,538+10.00
   Men’s denim11,220+10.00
   Men’s outerwear14,635+10.00
   Home decor40,219+10.00

(*) Fundraising rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
12 Month Hotline
24 Month Hotline
1 Month Hotline$20.00Mextra
3 Month Hotline$15.00Mextra
6 Month Hotline$10.00Mextra
50.00+$10.00Mextra
100.00+$20.00Mextra
25.00+$5.00Mextra
75.00+$15.00Mextra
Gender$5.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Zip$10.00Mextra
Product$10.00Mextra
Multi Buyers$11.00Mextra
New-to-file Buyers$15.00Mextra
Inquirers$10.00Mextra
Big & Tall Sizes$10.00Mextra
Key Coding$2.00MextraUp To 6 Digits
Run Charges$8.00Mextra
Buyers$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order catalog buyers of and inquirers about hunting, fishing camping and marine gear plus apparel, footwear, outdoor furniture, cookware and gifts for the home.
73% male, 26% female; average age 47.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
BASS PRO SHOPS CATALOG BUYERS ENJOY THE OUTDOORS IN EVERY WAY. THEIR INTERESTS RANGE FROM HUNTING AND FISHING, TO CAMPING AND HIKING, TO COOKING AND WATER SPORTS. THE BASS PRO SHOPS CATALOG FEATURES AN ARRAY OF QUALITY PRODUCTS DESIGNED TO HELP THEM MEET THE NEEDS OF THEIR ACTIVE LIFESTYLES, WITH A COMPLETE SELECTION OF HUNTING, FISHING, CAMPING AND MARINE GEAR, PLUS RUGGED APPAREL AND FOOTWEAR, OUTDOOR FURNITURE AND COOKWARE, EVEN UNIQUE GIFTS FOR THE HOME OR CABIN.
90% HOMEOWNERS; 83% MARRIED; MEDIAN INCOME: $60,000.00; 100% HOME ADDRESS

SRDS Classification
USAConsumer546Fishing & Hunting

———- LIST SOURCE ———-

SourceNote
Direct MailCatalog
Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee