Boundary Waters Catalog

———- SRDS UPDATED/CONFIRMED ———-
Apr 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 5,000.

Selections Counts Price per/M
Total Universe 7,445 *$120.00
12 month buyers 7,445 $120.00

(*) Fundraising, 95.00/M; U.S. dollars; publisher rate, 95.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Gender $5.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of canoeing, kayaking, hiking, camping & fishing products.
70% male, 28% female; ages 42-46.
Average unit of sale $84.

———- DATACARD DESCRIPTION ———-
THE BOUNDARY WATERS CATALOG IS BASED ON THE EDGE OF THE BOUNDARY WATER WILDERNESS, IN ELY MINNESOTA. OUR BUYERS ARE OUTDOOR ENTHUSIASTS, WITH A PASSION FOR CANOEING, KAYAKING, HIKING, CAMPING & FISHING. THE SPRING BUYER TENDS TO BE THE MALE OUTDOOR ENTHUSIAST. ADDITIONAL BEST SELLING CATEGORIES ARE GIFTS, BOOKS, APPAREL AND FOOTWEAR, ALL HAVING SOME ASSOCIATION WITH THE NORTHWOODS/THE OUTDOORS. AVERAGE AGE 42-246. MAJORITY ARE MARRIED, HOMEOWNERS. SUBSCRIBE TO OUTDOOR RELATED SUBSCRIPTIONS. 93% HOME ADDRESS. 7% BUSINESS ADDRESS.

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
80% Direct Mail (catalog)
20% Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee