Cabela’s Catalog Blow-In Program

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016

SelectionsCountsPrice per/M
Total universe60,000,000$35.00
———- SUMMARY DESCRIPTION ———-
Blow-in the catalog to buyers of hunting, fishing, camping, boating, clothing, footwear, home furnishings and gift items.
79% male, 28% female.

———- DATACARD DESCRIPTION ———-
CABELA’S, ” THE WORLD’S FOREMOST OUTFITTER,” OFFERS QUALITY PRODUCTS AT A FAIR PRICE WITH THE HIGHEST LEVEL OF CUSTOMER SERVICE. PRODUCT SELECTION INCLUDES HUNTING, FISHING, CAMPING, BOATING, CLOTHING, FOOTWEAR, HOME FURNISHINGS AND GIFT ITEMS.
AVERAGE INCOME: $70,000

SRDS Classification
USAConsumer Insert Media546Fishing & Hunting

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-
Maximum size 6″ x 5″. Paper weight: 7 point matte. Maximum weight .25 oz.