Cabela’s Fishing Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016

SelectionsCountsPrice per/M
Fishing (combined – 24 month buyers)767,150*$95.00
   12 month504,370+5.00
   6 month360,040+10.00
   3 month177,540+15.00
   30 day69,240+20.00
Marine buyers:
   24 month383,230$95.00
   12 month264,060+5.00
   6 month190,680+10.00
   3 month97,590+15.00
   30 day39,810+20.00
Fresh water fishing buyers:
   24 month247,270$95.00
   12 month174,230+5.00
   6 month133,520+10.00
   3 month71,170+15.00
   30 day28,190+20.00
Fresh water lures/baits/scents buyers:
   24 month170,800$95.00
   12 month119,760+5.00
   6 month88,750+10.00
   3 month53,850+15.00
   30 day21,910+20.00
Fly fishing buyers:
   24 month170,750$95.00
   12 month112,940+5.00
   6 month80,700+10.00
   3 month38,650+15.00
   30 day15,490+20.00
Lure building buyers:
   24 month118,590$95.00
   12 month86,230+5.00
   6 month63,880+10.00
   3 month40,390+15.00
   30 day16,730+20.00
Saltwater buyers:
   24 month107,000$95.00
   12 month73,460+5.00
   6 month53,070+10.00
   3 month29,700+15.00
   30 days12,390+20.00
Rod building buyers:
   24 month1,650$95.00
   12 month1,240+5.00
   6 month910+10.00
   3 month620+15.00
   30 day310+20.00

(*) Any order below the minimum of 5,000 will be charged a flat 350.00 non-commissionable fee.

———- SUMMARY DESCRIPTION ———-
Catalog buyers of all fishing products including saltwater, fly fishing, marine, fresh water and rod and lure building.

———- DATACARD DESCRIPTION ———-
CABELA’S US REQUESTORS AND MAIL ORDER CATALOG BUYERS OF FISHING CLOTHING AND PRODUCTS.

SRDS Classification
USAConsumer546Fishing & Hunting

———- LIST SOURCE ———-

SourceNote
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up$6.00Mextra
Pressure Sensitive Labels$10.00Mextra
E-mail$50.00fee