Cabela’s Fishing Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016

Selections Counts Price per/M
Fishing (combined – 24 month buyers) 767,150 *$95.00
   12 month 504,370 +5.00
   6 month 360,040 +10.00
   3 month 177,540 +15.00
   30 day 69,240 +20.00
Marine buyers:
   24 month 383,230 $95.00
   12 month 264,060 +5.00
   6 month 190,680 +10.00
   3 month 97,590 +15.00
   30 day 39,810 +20.00
Fresh water fishing buyers:
   24 month 247,270 $95.00
   12 month 174,230 +5.00
   6 month 133,520 +10.00
   3 month 71,170 +15.00
   30 day 28,190 +20.00
Fresh water lures/baits/scents buyers:
   24 month 170,800 $95.00
   12 month 119,760 +5.00
   6 month 88,750 +10.00
   3 month 53,850 +15.00
   30 day 21,910 +20.00
Fly fishing buyers:
   24 month 170,750 $95.00
   12 month 112,940 +5.00
   6 month 80,700 +10.00
   3 month 38,650 +15.00
   30 day 15,490 +20.00
Lure building buyers:
   24 month 118,590 $95.00
   12 month 86,230 +5.00
   6 month 63,880 +10.00
   3 month 40,390 +15.00
   30 day 16,730 +20.00
Saltwater buyers:
   24 month 107,000 $95.00
   12 month 73,460 +5.00
   6 month 53,070 +10.00
   3 month 29,700 +15.00
   30 days 12,390 +20.00
Rod building buyers:
   24 month 1,650 $95.00
   12 month 1,240 +5.00
   6 month 910 +10.00
   3 month 620 +15.00
   30 day 310 +20.00

(*) Any order below the minimum of 5,000 will be charged a flat 350.00 non-commissionable fee.

———- SUMMARY DESCRIPTION ———-
Catalog buyers of all fishing products including saltwater, fly fishing, marine, fresh water and rod and lure building.

———- DATACARD DESCRIPTION ———-
CABELA’S US REQUESTORS AND MAIL ORDER CATALOG BUYERS OF FISHING CLOTHING AND PRODUCTS.

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up $6.00 M extra
Pressure Sensitive Labels $10.00 M extra
E-mail $50.00 fee