Cabela’s Masterfile Buyers & Requests – US

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

Selections Counts Price per/M
Universe (24 month buyers) 4,805,770 *$95.00
30 day buyers 196,810 +20.00
   3 month 540,700 +15.00
   6 month 1,876,860 +10.00
   12 month 2,814,530 +5.00
Inquiries:
   30 day inquiries 7,750 $95.00
   3 month 29,940 +15.00
   6 month 62,130 +10.00
   12 month 122,800 +5.00
Product – women’s clothing buyers:
   30 day 25,920 +20.00
   3 month 65,820 +15.00
   6 month 246,020 +10.00
   12 month 341,210 +5.00
   24 month 540,760 $95.00
Women’s footwear buyers:
   30 day 14,130 +20.00
   3 month 34,480 +15.00
   6 month 124,330 +10.00
   12 month 170,090 +5.00
   24 month 259,520 $95.00
Waterfowl clothing buyers:
   30 day 2,970 +20.00
   3 month 8,050 +15.00
   6 month 28,260 +10.00
   12 month 40,090 +5.00
   24 month 56,420 $95.00
Waterfowl footwear buyers:
   30 day 4,190 +20.00
   3 month 10,900 +15.00
   6 month 35,940 +10.00
   12 month 53,040 +5.00
   24 month 76,350 $95.00
Waterfowl hard goods buyers:
   30 day 5,100 +20.00
   3 month 13,500 +15.00
   6 month 51,320 +10.00
   12 month 70,940 +5.00
   24 month 100,050 $95.00
Upland game clothing buyers:
   30 days 27,050 +20.00
   3 month 70,440 +15.00
   6 month 228,480 +10.00
   12 month 321,180 +5.00
   24 month 464,730 $95.00
Upland game footwear buyers:
   30 day 7,610 +20.00
   3 month 19,870 +15.00
   6 month 54,380 +10.00
   12 month 81,530 +5.00
   24 month 113,280 $95.00
Big game clothing buyers:
   30 day 30,140 +20.00
   3 month 79,930 +15.00
   6 month 266,640 +10.00
   12 month 376,230 +5.00
   24 month 548,470 $95.00
Big game footwear buyers:
   30 day 6,810 +20.00
   3 month 17,360 +15.00
   6 month 48,750 +10.00
   12 month 72,720 +5.00
   24 month 99,350 $95.00
Outer wear buyers:
   30 day 19,960 +20.00
   3 month 48,470 +15.00
   6 month 183,920 +10.00
   12 month 244,120 +5.00
   24 month 385,180 $95.00
Men’s casual wear buyers:
   30 day 45,410 +20.00
   3 month 109,440 +15.00
   6 month 336,480 +10.00
   12 month 467,280 +5.00
   24 month 697,770 $95.00
Workwear clothing buyers:
   30 day 12,600 +20.00
   3 month 30,500 +15.00
   6 month 96,230 +10.00
   12 month 132,050 +5.00
   24 month buyers 196,640 $95.00
Workwear footwear buyers:
   30 day 4,560 +20.00
   3 month 12,470 +15.00
   6 month 28,650 +10.00
   12 month 40,180 +5.00
   24 month buyers 57,500 $95.00
Hunting/hiking/fishing footwear buyers:
   30 day 19,490 +20.00
   3 month 47,270 +15.00
   6 month 137,960 +10.00
   12 month 189,400 +5.00
   24 month 263,130 $95.00
Casual footwear buyers:
   30 day 19,580 +20.00
   3 month 49,410 +15.00
   6 month 141,760 +10.00
   12 month 196,410 +5.00
   24 month 282,450 $95.00
Rubber footwear buyers:
   30 day 15,140 +20.00
   3 month 39,750 +15.00
   6 month 124,560 +10.00
   12 month 175,540 +5.00
   24 month 254,820 $95.00
Children’s clothing/footwear/toys buyers:
   30 day 11,810 +20.00
   3 month 29,790 +15.00
   6 month 121,690 +10.00
   12 month 165,880 +5.00
   24 month 251,990 $95.00
Marine buyers:
   30 day 39,810 +20.00
   3 month 97,590 +15.00
   6 month 190,680 +10.00
   12 month 264,060 +5.00
   24 month 383,230 $95.00
Fresh water fishing buyers:
   30 day 28,190 +20.00
   3 month 71,170 +15.00
   6 month 133,520 +10.00
   12 month 174,230 +5.00
   24 month 247,270 $95.00
Fresh water lures/baits/scents buyers:
   30 day 21,910 +20.00
   3 month 53,850 +15.00
   6 month 88,750 +10.00
   12 month 119,760 +5.00
   24 month 170,800 $95.00
Fly fishing buyers:
   30 day 15,490 +20.00
   3 month 38,650 +15.00
   6 month 80,700 +10.00
   12 month 112,940 +5.00
   24 month buyers 170,750 $95.00
Lure building buyers:
   30 day 16,730 +20.00
   3 month 40,390 +15.00
   6 month 63,880 +10.00
   12 month 86,230 +5.00
   24 month 118,590 $95.00
Saltwater buyers:
   30 day 12,390 +20.00
   3 month 29,700 +15.00
   6 month 53,070 +10.00
   12 month 73,460 +5.00
   24 month 107,000 $95.00
Rod building buyers:
   30 day 310 +20.00
   3 month 620 +15.00
   6 month 910 +10.00
   12 month 1,240 +5.00
   24 month 1,650 $95.00
Shooting buyers:
   30 day 35,120 +20.00
   3 month 94,620 +15.00
   6 month 253,500 +10.00
   12 month 342,160 +5.00
   24 month 506,150 $95.00
Ammunition buyers:
   30 day 31,580 +20.00
   3 month 82,860 +15.00
   6 month 193,480 +10.00
   12 month 271,370 +5.00
   24 month 405,730 $95.00
Reloading buyers:
   30 day 11,840 +20.00
   3 month 31,110 +15.00
   6 month 70,070 +10.00
   12 month 95,770 +5.00
   24 month 137,520 $95.00
Black powder buyers:
   30 day 4,980 +20.00
   3 month 12,700 +15.00
   6 month 31,440 +10.00
   12 month 46,000 +5.00
   24 month 67,560 $95.00
ATV/snowmobile buyers:
   30 day 7,910 +20.00
   3 month 19,610 +15.00
   6 month 45,630 +10.00
   12 month 66,370 +5.00
   24 month 93,740 $95.00
Hunting equipment buyers:
   30 day 28,730 $95.00
   3 month 79,130 +20.00
   6 month 235,860 +15.00
   12 month 335,840 +10.00
   24 month 473,060 +5.00
Dog accessories buyers:
   30 day 7,590 +20.00
   3 month 19,260 +15.00
   6 month 45,270 +10.00
   12 month 65,970 +5.00
   24 month 101,480 $95.00
Cutlery buyers:
   30 day 18,530 +20.00
   3 month 45,040 +10.00
   6 month 147,570 +15.00
   12 month 189,570 +5.00
   24 month 273,080 $95.00
Gifts buyers:
   30 day 37,600 +20.00
   3 month 98,060 +15.00
   6 month 386,190 +10.00
   12 month 528,680 +5.00
   24 month buyers 764,390 $95.00
Archery-bow equipment buyers:
   30 day 14,280 +20.00
   3 month 36,310 +15.00
   6 month 103,320 +10.00
   12 month 153,110 +5.00
   24 month 214,830 $95.00
Camping/outdoors buyers:
   30 day 40,710 +20.00
   3 month 93,520 +15.00
   6 month 240,000 +10.00
   12 month 348,620 +5.00
   24 month 517,910 $95.00
Vehicle products buyers:
   30 day 22,730 +20.00
   3 month 56,430 +15.00
   6 month 133,520 +10.00
   12 month 192,140 +5.00
   24 month 279,040 $95.00
Optics buyers:
   30 day 23,350 +20.00
   3 month 59,220 +15.00
   6 month 166,700 +10.00
   12 month 221,060 +5.00
   24 month 308,820 $95.00
Archery-treestands buyers:
   30 day 4,600 +20.00
   3 month 11,660 +15.00
   6 month 31,510 +10.00
   12 month 51,270 +5.00
   24 month 67,450 $95.00
Game equipment buyers:
   30 day 4,130 +20.00
   3 month 10,320 +15.00
   6 month 22,420 +10.00
   12 month 32,870 +5.00
   24 month 44,270 $95.00
Food buyers:
   30 day 14,610 +20.00
   3 month 35,870 +15.00
   6 month 116,570 +10.00
   12 month 160,080 +5.00
   24 month 230,940 $95.00
Books/videos buyers:
   30 day 1,090 +20.00
   3 month 2,750 +15.00
   6 month 8,500 +10.00
   12 month 11,250 +5.00
   24 month 16,450 $95.00
Home furnishing buyers:
   30 day 28,920 +20.00
   3 month 75,070 +15.00
   6 month 283,660 +10.00
   12 month 384,380 +5.00
   24 month 542,970 $95.00
Primitive weapons buyers:
   30 day 410 +20.00
   3 month 1,040 +15.00
   6 month 3,180 +10.00
   12 month 4,230 +5.00
   24 month 6,825 $95.00
Hunting buyers (combined):
   30 day 87,710 +20.00
   3 month 242,870 +15.00
   6 month 739,800 +10.00
   12 month 1,049,780 +5.00
   24 month 1,629,230 $95.00
Shooting & reloading buyers (combined):
   30 day 58,540 +20.00
   3 month 161,140 +15.00
   6 month 426,230 +10.00
   12 month 599,220 +5.00
   24 month 922,620 $95.00
Fishing buyers (combined):
   30 day 69,240 +20.00
   3 month 177,540 +15.00
   6 month 360,040 +10.00
   12 month 504,370 +5.00
   24 month 767,150 $95.00
Clothing buyers (combined):
30 day
   3 month 192,430 +15.00
   6 month 679,680 +10.00
   12 month 966,500 +5.00
   24 month 1,514,540 $95.00
Footwear buyers (combined):
   30 day 47,680 +20.00
   3 month 124,210 +15.00
   6 month 389,700 +10.00
   12 month 557,800 +5.00
   24 month 817,910 $95.00
Archery buyers (combined):
   30 day 16,810 +20.00
   3 month 43,000 +15.00
   6 month 124,430 +10.00
   12 month 189,560 +5.00
   24 month 265,440 $95.00
Workwear buyers (combined):
   30 day 15,940 +20.00
   3 month 39,280 +15.00
   6 month 119,470 +10.00
   12 month 166,970 +5.00
   24 month 245,170 $95.00
Waterfowl buyers (combined):
   30 day 9,660 +20.00
   3 month 25,850 +15.00
   6 month 96,130 +10.00
   12 month 138,220 +5.00
   24 month buyers 201,910 $95.00
Big game buyers (combined):
   30 day 33,410 +20.00
   3 month 88,900 +15.00
   6 month 295,960 +10.00
   12 month 422,730 +5.00
   24 month 616,890 $95.00
Total buyers:
   30 day 195,810 +20.00
   3 month 540,700 +15.00
   6 month 1,876,860 +10.00
   12 month 2,814,530 +5.00
   24 month 4,805,770 $95.00
Total inquirers:
   30 day 7,750 +20.00
   3 month 29,940 +15.00
   6 month 62,130 +10.00
   12 month 122,800 $70.00

(*) Any order below the minimum of 5,000 will be charged a flat 350.00 non-commissionable fee.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Base Price Buyer $95.00 M extra
Base Price Request $70.00 M extra
Credit Card Select $10.00 M extra
Dollar Select $10.00 M extra
Gender $5.00 M extra
Lifestyle Enhancement $10.00 M extra
Lifestyle Select $10.00 M extra
Multi-buyers $10.00 M extra
New-to-file $15.00 M extra
Product Select $10.00 M extra
State $5.00 M extra
SCF $5.00 M extra
Zip $8.00 M extra
Key Coding
———- SUMMARY DESCRIPTION ———-
Catalog requestors and mail order catalog buyers of fishing, camping, hunting, reloading, clothing, footwear, archery and other sporting goods.
75% male.
Average unit of sale $130.

———- DATACARD DESCRIPTION ———-
CATALOG REQUESTORS AND MAIL ORDER CATALOG BUYERS OF FISHING, CAMPING, HUNTING, RELOADING, CLOTHING, FOOTWEAR, ARCHERY AND OTHER SPORTING GOODS.

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up $6.00 M extra
Pressure Sensitive Labels $10.00 M extra
E-mail $50.00 fee