Cabela’s Masterfile Buyers & Requests – US

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe (24 month buyers)4,805,770*$95.00
30 day buyers196,810+20.00
   3 month540,700+15.00
   6 month1,876,860+10.00
   12 month2,814,530+5.00
Inquiries:
   30 day inquiries7,750$95.00
   3 month29,940+15.00
   6 month62,130+10.00
   12 month122,800+5.00
Product – women’s clothing buyers:
   30 day25,920+20.00
   3 month65,820+15.00
   6 month246,020+10.00
   12 month341,210+5.00
   24 month540,760$95.00
Women’s footwear buyers:
   30 day14,130+20.00
   3 month34,480+15.00
   6 month124,330+10.00
   12 month170,090+5.00
   24 month259,520$95.00
Waterfowl clothing buyers:
   30 day2,970+20.00
   3 month8,050+15.00
   6 month28,260+10.00
   12 month40,090+5.00
   24 month56,420$95.00
Waterfowl footwear buyers:
   30 day4,190+20.00
   3 month10,900+15.00
   6 month35,940+10.00
   12 month53,040+5.00
   24 month76,350$95.00
Waterfowl hard goods buyers:
   30 day5,100+20.00
   3 month13,500+15.00
   6 month51,320+10.00
   12 month70,940+5.00
   24 month100,050$95.00
Upland game clothing buyers:
   30 days27,050+20.00
   3 month70,440+15.00
   6 month228,480+10.00
   12 month321,180+5.00
   24 month464,730$95.00
Upland game footwear buyers:
   30 day7,610+20.00
   3 month19,870+15.00
   6 month54,380+10.00
   12 month81,530+5.00
   24 month113,280$95.00
Big game clothing buyers:
   30 day30,140+20.00
   3 month79,930+15.00
   6 month266,640+10.00
   12 month376,230+5.00
   24 month548,470$95.00
Big game footwear buyers:
   30 day6,810+20.00
   3 month17,360+15.00
   6 month48,750+10.00
   12 month72,720+5.00
   24 month99,350$95.00
Outer wear buyers:
   30 day19,960+20.00
   3 month48,470+15.00
   6 month183,920+10.00
   12 month244,120+5.00
   24 month385,180$95.00
Men’s casual wear buyers:
   30 day45,410+20.00
   3 month109,440+15.00
   6 month336,480+10.00
   12 month467,280+5.00
   24 month697,770$95.00
Workwear clothing buyers:
   30 day12,600+20.00
   3 month30,500+15.00
   6 month96,230+10.00
   12 month132,050+5.00
   24 month buyers196,640$95.00
Workwear footwear buyers:
   30 day4,560+20.00
   3 month12,470+15.00
   6 month28,650+10.00
   12 month40,180+5.00
   24 month buyers57,500$95.00
Hunting/hiking/fishing footwear buyers:
   30 day19,490+20.00
   3 month47,270+15.00
   6 month137,960+10.00
   12 month189,400+5.00
   24 month263,130$95.00
Casual footwear buyers:
   30 day19,580+20.00
   3 month49,410+15.00
   6 month141,760+10.00
   12 month196,410+5.00
   24 month282,450$95.00
Rubber footwear buyers:
   30 day15,140+20.00
   3 month39,750+15.00
   6 month124,560+10.00
   12 month175,540+5.00
   24 month254,820$95.00
Children’s clothing/footwear/toys buyers:
   30 day11,810+20.00
   3 month29,790+15.00
   6 month121,690+10.00
   12 month165,880+5.00
   24 month251,990$95.00
Marine buyers:
   30 day39,810+20.00
   3 month97,590+15.00
   6 month190,680+10.00
   12 month264,060+5.00
   24 month383,230$95.00
Fresh water fishing buyers:
   30 day28,190+20.00
   3 month71,170+15.00
   6 month133,520+10.00
   12 month174,230+5.00
   24 month247,270$95.00
Fresh water lures/baits/scents buyers:
   30 day21,910+20.00
   3 month53,850+15.00
   6 month88,750+10.00
   12 month119,760+5.00
   24 month170,800$95.00
Fly fishing buyers:
   30 day15,490+20.00
   3 month38,650+15.00
   6 month80,700+10.00
   12 month112,940+5.00
   24 month buyers170,750$95.00
Lure building buyers:
   30 day16,730+20.00
   3 month40,390+15.00
   6 month63,880+10.00
   12 month86,230+5.00
   24 month118,590$95.00
Saltwater buyers:
   30 day12,390+20.00
   3 month29,700+15.00
   6 month53,070+10.00
   12 month73,460+5.00
   24 month107,000$95.00
Rod building buyers:
   30 day310+20.00
   3 month620+15.00
   6 month910+10.00
   12 month1,240+5.00
   24 month1,650$95.00
Shooting buyers:
   30 day35,120+20.00
   3 month94,620+15.00
   6 month253,500+10.00
   12 month342,160+5.00
   24 month506,150$95.00
Ammunition buyers:
   30 day31,580+20.00
   3 month82,860+15.00
   6 month193,480+10.00
   12 month271,370+5.00
   24 month405,730$95.00
Reloading buyers:
   30 day11,840+20.00
   3 month31,110+15.00
   6 month70,070+10.00
   12 month95,770+5.00
   24 month137,520$95.00
Black powder buyers:
   30 day4,980+20.00
   3 month12,700+15.00
   6 month31,440+10.00
   12 month46,000+5.00
   24 month67,560$95.00
ATV/snowmobile buyers:
   30 day7,910+20.00
   3 month19,610+15.00
   6 month45,630+10.00
   12 month66,370+5.00
   24 month93,740$95.00
Hunting equipment buyers:
   30 day28,730$95.00
   3 month79,130+20.00
   6 month235,860+15.00
   12 month335,840+10.00
   24 month473,060+5.00
Dog accessories buyers:
   30 day7,590+20.00
   3 month19,260+15.00
   6 month45,270+10.00
   12 month65,970+5.00
   24 month101,480$95.00
Cutlery buyers:
   30 day18,530+20.00
   3 month45,040+10.00
   6 month147,570+15.00
   12 month189,570+5.00
   24 month273,080$95.00
Gifts buyers:
   30 day37,600+20.00
   3 month98,060+15.00
   6 month386,190+10.00
   12 month528,680+5.00
   24 month buyers764,390$95.00
Archery-bow equipment buyers:
   30 day14,280+20.00
   3 month36,310+15.00
   6 month103,320+10.00
   12 month153,110+5.00
   24 month214,830$95.00
Camping/outdoors buyers:
   30 day40,710+20.00
   3 month93,520+15.00
   6 month240,000+10.00
   12 month348,620+5.00
   24 month517,910$95.00
Vehicle products buyers:
   30 day22,730+20.00
   3 month56,430+15.00
   6 month133,520+10.00
   12 month192,140+5.00
   24 month279,040$95.00
Optics buyers:
   30 day23,350+20.00
   3 month59,220+15.00
   6 month166,700+10.00
   12 month221,060+5.00
   24 month308,820$95.00
Archery-treestands buyers:
   30 day4,600+20.00
   3 month11,660+15.00
   6 month31,510+10.00
   12 month51,270+5.00
   24 month67,450$95.00
Game equipment buyers:
   30 day4,130+20.00
   3 month10,320+15.00
   6 month22,420+10.00
   12 month32,870+5.00
   24 month44,270$95.00
Food buyers:
   30 day14,610+20.00
   3 month35,870+15.00
   6 month116,570+10.00
   12 month160,080+5.00
   24 month230,940$95.00
Books/videos buyers:
   30 day1,090+20.00
   3 month2,750+15.00
   6 month8,500+10.00
   12 month11,250+5.00
   24 month16,450$95.00
Home furnishing buyers:
   30 day28,920+20.00
   3 month75,070+15.00
   6 month283,660+10.00
   12 month384,380+5.00
   24 month542,970$95.00
Primitive weapons buyers:
   30 day410+20.00
   3 month1,040+15.00
   6 month3,180+10.00
   12 month4,230+5.00
   24 month6,825$95.00
Hunting buyers (combined):
   30 day87,710+20.00
   3 month242,870+15.00
   6 month739,800+10.00
   12 month1,049,780+5.00
   24 month1,629,230$95.00
Shooting & reloading buyers (combined):
   30 day58,540+20.00
   3 month161,140+15.00
   6 month426,230+10.00
   12 month599,220+5.00
   24 month922,620$95.00
Fishing buyers (combined):
   30 day69,240+20.00
   3 month177,540+15.00
   6 month360,040+10.00
   12 month504,370+5.00
   24 month767,150$95.00
Clothing buyers (combined):
30 day
   3 month192,430+15.00
   6 month679,680+10.00
   12 month966,500+5.00
   24 month1,514,540$95.00
Footwear buyers (combined):
   30 day47,680+20.00
   3 month124,210+15.00
   6 month389,700+10.00
   12 month557,800+5.00
   24 month817,910$95.00
Archery buyers (combined):
   30 day16,810+20.00
   3 month43,000+15.00
   6 month124,430+10.00
   12 month189,560+5.00
   24 month265,440$95.00
Workwear buyers (combined):
   30 day15,940+20.00
   3 month39,280+15.00
   6 month119,470+10.00
   12 month166,970+5.00
   24 month245,170$95.00
Waterfowl buyers (combined):
   30 day9,660+20.00
   3 month25,850+15.00
   6 month96,130+10.00
   12 month138,220+5.00
   24 month buyers201,910$95.00
Big game buyers (combined):
   30 day33,410+20.00
   3 month88,900+15.00
   6 month295,960+10.00
   12 month422,730+5.00
   24 month616,890$95.00
Total buyers:
   30 day195,810+20.00
   3 month540,700+15.00
   6 month1,876,860+10.00
   12 month2,814,530+5.00
   24 month4,805,770$95.00
Total inquirers:
   30 day7,750+20.00
   3 month29,940+15.00
   6 month62,130+10.00
   12 month122,800$70.00

(*) Any order below the minimum of 5,000 will be charged a flat 350.00 non-commissionable fee.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Base Price Buyer$95.00Mextra
Base Price Request$70.00Mextra
Credit Card Select$10.00Mextra
Dollar Select$10.00Mextra
Gender$5.00Mextra
Lifestyle Enhancement$10.00Mextra
Lifestyle Select$10.00Mextra
Multi-buyers$10.00Mextra
New-to-file$15.00Mextra
Product Select$10.00Mextra
State$5.00Mextra
SCF$5.00Mextra
Zip$8.00Mextra
Key Coding
———- SUMMARY DESCRIPTION ———-
Catalog requestors and mail order catalog buyers of fishing, camping, hunting, reloading, clothing, footwear, archery and other sporting goods.
75% male.
Average unit of sale $130.

———- DATACARD DESCRIPTION ———-
CATALOG REQUESTORS AND MAIL ORDER CATALOG BUYERS OF FISHING, CAMPING, HUNTING, RELOADING, CLOTHING, FOOTWEAR, ARCHERY AND OTHER SPORTING GOODS.

SRDS Classification
USAConsumer546Fishing & Hunting

———- LIST SOURCE ———-

SourceNote
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up$6.00Mextra
Pressure Sensitive Labels$10.00Mextra
E-mail$50.00fee