California Car Cover Company

———- SRDS UPDATED/CONFIRMED ———-
May 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe69,262*$110.00
3 month buyers7,628+22.50
   6 month buyers18,007+17.50
   12 month buyers36,410+12.50
   24 month buyers69,262$110.00
12 month products:
   Garage items7,118$110.00
   Nostalgia/gifts5,881$110.00

(*) Publishers rate (non-auto), 70.00/M; publisher’s rate (auto), 90.00/M; fundraiser rate, 65.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
3 Month Hotline$22.50Mextra
6 Month Hotline$17.50Mextra
12 Month Hotline$12.50Mextra
50.00+$27.50Mextra
100.00+$37.50Mextra
75.00+$32.50Mextra
150.00+$42.50Mextra
200.00+$52.50Mextra
Gender$12.50Mextra
SCF$7.50Mextra
State$7.50Mextra
Zip$7.50Mextra
Product$16.00Mextra
12 Month Products
Run Charges$10.00Mextra
Last Purchase$12.50Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of custom made car covers and a variety of products that cater to the automotive enthusiast.
71% male, 15% female; average age 38.
Average unit of sale $170.

———- DATACARD DESCRIPTION ———-
THE CALIFORNIA CAR COVER COMPANY IS THE LEADING SOURCE FOR CUSTOM FIR CAR COVERS AND ACCESSORIES. THEY OFFER A VARIETY OF PRODUCTS THAT CATER TO THE AUTOMOTIVE ENTHUSIAST. WHETHER IT’S AN ANTIQUE, COLLECTIBLE, HOT ROD, MUSCLE, RACE CAR OR JUST THEIR DAILY DRIVER OR SUV, THE CALIFORNIA CAR COVER COMPANY HAS ALL THE PRODUCTS NEEDED TO KEEP IT LOOKING SHOWROOM NEW AND CONCOURS READY.
THE CATALOG OFFERS A COMPLETE LINE OF CLEANERS, POLISHES AND PRODUCTS TO PROTECT THE CAR INSIDE AND OUT. THEY ALSO OFFER FLOOR MATS, SEAT AND DASH BOARD COVERS, PERFORMANCE AND APPEARANCE UPGRADES, TOOLS AND MAINTENANCE PRODUCTS, GARAGE STORAGE SOLUTIONS, AND AUTO RELATED GIFTS, COLLECTIBLES AND APPAREL.
MOST OWN 2+ VEHICLES.
AVERAGE INCOME: $70,000

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee