California Car Cover Company

———- SRDS UPDATED/CONFIRMED ———-
May 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 69,262 *$110.00
3 month buyers 7,628 +22.50
   6 month buyers 18,007 +17.50
   12 month buyers 36,410 +12.50
   24 month buyers 69,262 $110.00
12 month products:
   Garage items 7,118 $110.00
   Nostalgia/gifts 5,881 $110.00

(*) Publishers rate (non-auto), 70.00/M; publisher’s rate (auto), 90.00/M; fundraiser rate, 65.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3 Month Hotline $22.50 M extra
6 Month Hotline $17.50 M extra
12 Month Hotline $12.50 M extra
50.00+ $27.50 M extra
100.00+ $37.50 M extra
75.00+ $32.50 M extra
150.00+ $42.50 M extra
200.00+ $52.50 M extra
Gender $12.50 M extra
SCF $7.50 M extra
State $7.50 M extra
Zip $7.50 M extra
Product $16.00 M extra
12 Month Products
Run Charges $10.00 M extra
Last Purchase $12.50 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of custom made car covers and a variety of products that cater to the automotive enthusiast.
71% male, 15% female; average age 38.
Average unit of sale $170.

———- DATACARD DESCRIPTION ———-
THE CALIFORNIA CAR COVER COMPANY IS THE LEADING SOURCE FOR CUSTOM FIR CAR COVERS AND ACCESSORIES. THEY OFFER A VARIETY OF PRODUCTS THAT CATER TO THE AUTOMOTIVE ENTHUSIAST. WHETHER IT’S AN ANTIQUE, COLLECTIBLE, HOT ROD, MUSCLE, RACE CAR OR JUST THEIR DAILY DRIVER OR SUV, THE CALIFORNIA CAR COVER COMPANY HAS ALL THE PRODUCTS NEEDED TO KEEP IT LOOKING SHOWROOM NEW AND CONCOURS READY.
THE CATALOG OFFERS A COMPLETE LINE OF CLEANERS, POLISHES AND PRODUCTS TO PROTECT THE CAR INSIDE AND OUT. THEY ALSO OFFER FLOOR MATS, SEAT AND DASH BOARD COVERS, PERFORMANCE AND APPEARANCE UPGRADES, TOOLS AND MAINTENANCE PRODUCTS, GARAGE STORAGE SOLUTIONS, AND AUTO RELATED GIFTS, COLLECTIBLES AND APPAREL.
MOST OWN 2+ VEHICLES.
AVERAGE INCOME: $70,000

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee