Campmor Inc

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe169,518$105.00
3 month buyers48,097$115.00
   6 month buyers83,489$110.00
   12 month buyers169,518$105.00
   24 month buyers368,649$100.00
   12 month requestors7,868$80.00
50.00+
   3 Month40,343+20.00
   6 Month68,657+20.00
   12 Month137,191+20.00
100.00+:
   3 month29,137+30.00
   6 month49,584+30.00
   12 month96,315+30.00
75.00+:
   3 Month33,149+25.00
   6 Month56,374+25.00
   12 Month110,892+25.00
Product: 3 month
   Footwear42,293+10.00
   Tents8,452+10.00
   Sleeping Bags9,369+10.00
   Back Packing13,006+10.00
   Gen Merchandise12,845+10.00
   Clothing14,566+10.00
   Climbing/Skiing6,706+10.00
   Biking5,619+10.00
   Boating5,995+10.00
   Children8,520+10.00
6 month:
   Footwear71,727+10.00
   Tents14,993+10.00
   Sleeping Bags16,540+10.00
   Back Packing20,815+10.00
   Gen Merchandise22,203+10.00
   Clothing23,236+10.00
   Climbing/Skiing11,795+10.00
   Biking10,154+10.00
   Boating10,979+10.00
   Children13,479+10.00
12 month:
   Footwear143,113+10.00
   Tents28,658+10.00
   Sleeping Bags31,612+10.00
   Back Packing39,871+10.00
   Gen Merchandise42,390+10.00
   Clothing44,549+10.00
   Climbing/Skiing22,821+10.00
   Biking19,596+10.00
   Boating21,089+10.00
   Children2,552+10.00

(*) Fundraisers rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
50.00+ Buyers$20.00Mextra
100.00+ Buyers$30.00Mextra
25.00+ Buyers$15.00Mextra
75.00+ Buyers$25.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Gender$6.00Mextra
Multi Buyers$10.00Mextra
Mail Order Buyers
Key Coding$2.00Mextra
Age$10.00Mextra
Area Of Interest$15.00Mextra
Income$10.00Mextra
Child$12.00Mextra
Presence Of Child$12.00Mextra
Occupation$10.00Mextra
Donor$10.00Mextra
Collectors$10.00Mextra
Music Preference$15.00Mextra
Own Cat Or Dog$15.00Mextra
Hobbies Or Crafts:$15.00Mextra
Cooking/Baking$15.00Mextra
Bird Watching$15.00Mextra
Gardening$15.00Mextra
Home Improvement$15.00Mextra
Knitting$15.00Mextra
Quilting$15.00Mextra
Sewing$15.00Mextra
Cars$15.00Mextra
Woodworking$15.00Mextra
Wine$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of camping equipment and supplies.
55% male, 38% female; ages 40-55.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
CAMPMOR MAIL ORDER BUYERS ARE YOUNG, WITH AN AVERAGE INCOME OF $60,000. THESE BUYERS ARE DEDICATED TO THEIR OUTDOOR ACTIVITIES AND THE ENVIRONMENT. CAMPMOR IS THE LEADING SOURCE FOR QUALITY OUTDOOR EQUIPMENT, GEAR AND CLOTHING PRODUCTS FOR BOTH ADULTS AND CHILDREN. PRODUCTS PURCHASED INCLUDE TENTS, CAMPING EQUIPMENT, CLIMBING AND SKIING GEAR, BICYCLES, ETC.

SRDS Classification
USAConsumer602Sports

———- LIST SOURCE ———-

SourceNote
Direct Mail(catalog)

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP/BBS/Modem$50.00Mextra
Diskette$75.00fee
Email Delivery$50.00fee