Campmor Inc

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 169,518 $105.00
3 month buyers 48,097 $115.00
   6 month buyers 83,489 $110.00
   12 month buyers 169,518 $105.00
   24 month buyers 368,649 $100.00
   12 month requestors 7,868 $80.00
50.00+
   3 Month 40,343 +20.00
   6 Month 68,657 +20.00
   12 Month 137,191 +20.00
100.00+:
   3 month 29,137 +30.00
   6 month 49,584 +30.00
   12 month 96,315 +30.00
75.00+:
   3 Month 33,149 +25.00
   6 Month 56,374 +25.00
   12 Month 110,892 +25.00
Product: 3 month
   Footwear 42,293 +10.00
   Tents 8,452 +10.00
   Sleeping Bags 9,369 +10.00
   Back Packing 13,006 +10.00
   Gen Merchandise 12,845 +10.00
   Clothing 14,566 +10.00
   Climbing/Skiing 6,706 +10.00
   Biking 5,619 +10.00
   Boating 5,995 +10.00
   Children 8,520 +10.00
6 month:
   Footwear 71,727 +10.00
   Tents 14,993 +10.00
   Sleeping Bags 16,540 +10.00
   Back Packing 20,815 +10.00
   Gen Merchandise 22,203 +10.00
   Clothing 23,236 +10.00
   Climbing/Skiing 11,795 +10.00
   Biking 10,154 +10.00
   Boating 10,979 +10.00
   Children 13,479 +10.00
12 month:
   Footwear 143,113 +10.00
   Tents 28,658 +10.00
   Sleeping Bags 31,612 +10.00
   Back Packing 39,871 +10.00
   Gen Merchandise 42,390 +10.00
   Clothing 44,549 +10.00
   Climbing/Skiing 22,821 +10.00
   Biking 19,596 +10.00
   Boating 21,089 +10.00
   Children 2,552 +10.00

(*) Fundraisers rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
50.00+ Buyers $20.00 M extra
100.00+ Buyers $30.00 M extra
25.00+ Buyers $15.00 M extra
75.00+ Buyers $25.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Gender $6.00 M extra
Multi Buyers $10.00 M extra
Mail Order Buyers
Key Coding $2.00 M extra
Age $10.00 M extra
Area Of Interest $15.00 M extra
Income $10.00 M extra
Child $12.00 M extra
Presence Of Child $12.00 M extra
Occupation $10.00 M extra
Donor $10.00 M extra
Collectors $10.00 M extra
Music Preference $15.00 M extra
Own Cat Or Dog $15.00 M extra
Hobbies Or Crafts: $15.00 M extra
Cooking/Baking $15.00 M extra
Bird Watching $15.00 M extra
Gardening $15.00 M extra
Home Improvement $15.00 M extra
Knitting $15.00 M extra
Quilting $15.00 M extra
Sewing $15.00 M extra
Cars $15.00 M extra
Woodworking $15.00 M extra
Wine $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of camping equipment and supplies.
55% male, 38% female; ages 40-55.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
CAMPMOR MAIL ORDER BUYERS ARE YOUNG, WITH AN AVERAGE INCOME OF $60,000. THESE BUYERS ARE DEDICATED TO THEIR OUTDOOR ACTIVITIES AND THE ENVIRONMENT. CAMPMOR IS THE LEADING SOURCE FOR QUALITY OUTDOOR EQUIPMENT, GEAR AND CLOTHING PRODUCTS FOR BOTH ADULTS AND CHILDREN. PRODUCTS PURCHASED INCLUDE TENTS, CAMPING EQUIPMENT, CLIMBING AND SKIING GEAR, BICYCLES, ETC.

SRDS Classification
USA Consumer 602 Sports

———- LIST SOURCE ———-

Source Note
Direct Mail (catalog)

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP/BBS/Modem $50.00 M extra
Diskette $75.00 fee
Email Delivery $50.00 fee