Car and Driver

———- SRDS UPDATED/CONFIRMED ———-
Jan 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2015
Minimum order 7,500.

Selections Counts Price per/M
Total universe 676,404 *$110.00
6 month hotline subscribers 250,608 +12.00
   3 month hotline subscribers 138,726 +14.00
   1 month hotline subscribers 70,920 +17.00
12 month expires 153,364 $80.00
Change of address 142,541 +13.00

(*) Catalog rate, 80.00/M; Charitable fundraising rate, 75.00; Non-profit rate 85.00/M.
Net name arrangements (minimum 50,000), 85% plus 10.00/M run charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1month Hotline $17.00 M extra
3 Month Hotline $14.00 M extra
6 Month Hotline $12.00 M extra
Age $16.00 M extra
Blow-ins $10.00 M extra
Business Address $11.00 M extra
Change Of Address $13.00 M extra
Gender $9.00 M extra
State $9.00 M extra
Zip $9.00 M extra
SIC $9.00 M extra
Key Coding $2.00 M extra
Geo $9.00 M extra
Home Address $5.00 M extra
Income Select $16.00 M extra
Paid $12.00 M extra
Presence Of Children $16.00 M extra
Renewals $13.00 M extra
Source $12.00 M extra
Run Charge $200.00 M extra
———- SUMMARY DESCRIPTION ———-
Published by Hearst Magazines, Car and Driver is a leading source of information for auto enthusiasts.
90% male, 10% female; average age 40.
Average unit of sale $18.

———- DATACARD DESCRIPTION ———-
A DEFINITIVE VOICE IN AUTOMOTIVE JOURNALISM, CAR AND DRIVER IS A GO-TO SOURCE FOR ALL THINGS AUTOMOTIVE. READERS ARE PROVIDED WITH THE LATEST IN TECHNOLOGY, INDUSTRY NEWS, MOTORSPORTS, GEAR AND THOROUGH EVALUTIONS AND ROAD TESTS ACROSS ALL SEGMENTS OF VEHICLES.
THESE CAR-BUFFS ARE IDEAL CANDIDATES FOR MEN’S PUBLICATIONS/CATALOGS, AUTO, DIY, AND TECHNOLOGY OFFERS.
AVERAGE HOUSEHOLD INCOME: $73,700

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $75.00 fee