Car and Driver

———- SRDS UPDATED/CONFIRMED ———-
Jan 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2015
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe676,404*$110.00
6 month hotline subscribers250,608+12.00
   3 month hotline subscribers138,726+14.00
   1 month hotline subscribers70,920+17.00
12 month expires153,364$80.00
Change of address142,541+13.00

(*) Catalog rate, 80.00/M; Charitable fundraising rate, 75.00; Non-profit rate 85.00/M.
Net name arrangements (minimum 50,000), 85% plus 10.00/M run charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1month Hotline$17.00Mextra
3 Month Hotline$14.00Mextra
6 Month Hotline$12.00Mextra
Age$16.00Mextra
Blow-ins$10.00Mextra
Business Address$11.00Mextra
Change Of Address$13.00Mextra
Gender$9.00Mextra
State$9.00Mextra
Zip$9.00Mextra
SIC$9.00Mextra
Key Coding$2.00Mextra
Geo$9.00Mextra
Home Address$5.00Mextra
Income Select$16.00Mextra
Paid$12.00Mextra
Presence Of Children$16.00Mextra
Renewals$13.00Mextra
Source$12.00Mextra
Run Charge$200.00Mextra
———- SUMMARY DESCRIPTION ———-
Published by Hearst Magazines, Car and Driver is a leading source of information for auto enthusiasts.
90% male, 10% female; average age 40.
Average unit of sale $18.

———- DATACARD DESCRIPTION ———-
A DEFINITIVE VOICE IN AUTOMOTIVE JOURNALISM, CAR AND DRIVER IS A GO-TO SOURCE FOR ALL THINGS AUTOMOTIVE. READERS ARE PROVIDED WITH THE LATEST IN TECHNOLOGY, INDUSTRY NEWS, MOTORSPORTS, GEAR AND THOROUGH EVALUTIONS AND ROAD TESTS ACROSS ALL SEGMENTS OF VEHICLES.
THESE CAR-BUFFS ARE IDEAL CANDIDATES FOR MEN’S PUBLICATIONS/CATALOGS, AUTO, DIY, AND TECHNOLOGY OFFERS.
AVERAGE HOUSEHOLD INCOME: $73,700

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$75.00fee