Car Craft Magazine

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. subscribers121,485*$110.00
3 month hotline subscribers11,859+11.00
6 month hotline subscribers23,285+6.00
12 month expires29,762$85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Monthly Hotline$16.00Mextra
3 Mos. Hotline$11.00Mextra
6 Mos. Hotline$6.00Mextra
Source$11.00Mextra
Paid$11.00Mextra
Gender$9.00Mextra
State$9.00Mextra
SCF$9.00Mextra
Zip$9.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers who are hands-on enthusiasts with a keen interest in 1949 to present high-performance vehicles and especially ’60’s and ’70’s musclecars.
78% male, 7% female; average age 40.
Average unit of sale $12.

———- DATACARD DESCRIPTION ———-
CAR CRAFT MAGAZINE IS THE COMPLETE HIGH PERFORMANCE STREET MACHINE AND DRAG RACING MAGAZINE. WITH A FOCUS ON PRACTICAL PERFORMANCE, CAR CRAFT FOCUSES ON TECHNICAL HOW-TO’S, ENGINE BUILD-UPS, PRODUCT EVALUATIONS, PERFORMANCE TESTING OF AFTER MARKET PRODUCTS AND NEW CARS AND SPECIAL SECTIONS ON A VARIETY OF AUTO-RELATED SUBJECTS AND FEATURES ON CUSTOM CARS BUILD BY READERS.
CAR CRAFT SUBSCRIBERS ARE HAND-ON ENTHUSIASTS WITH A KEEN INTEREST IN 1949 TO PRESENT HIGH-PERFORMANCE VEHICLES AND ESPECIALLY ’60’S AND ’70’S MUSCLESCARS. FOR THEN, IT’S ALL ABOUT PURE AMERICAN POWER FROM CHEVY, MOPAR, FORD, BUICK, OLDS, PONTIAC, AND EVEN AMC. IT’S ABOUT BURNOUTS, STYLE AND SPEED — THE STUFF THAT REAL CAR GUYS LIVE FOR.
MEDIAN HOUSEHOLD INCOME: $58,251

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
48% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
FTP$55.00fee