CarsDirect.com In-Market Auto Buyer – ICS AutoNet

———- SRDS UPDATED/CONFIRMED ———-
Apr 25, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided

Selections Counts Price per/M
Total universe 2,500,000 $70.00
Hotline 1-12 month in-market (postal) 1,100,000 $145.00
   Hotline 1-12 month in-market (email) 1,100,000 *$225.00

(*) Email transmission fee (non-commissionable), 50.00.
Email minimum order, 3,500.00; postal minimum order, 2,000.00.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
DMA
Geo
In Market Timing
Recency
State
Vehicle Type/Category, Make & Model
Zip
Additional Creative $150.00 fee
Additional Tests $200.00 fee
Personalization Beyond Name $15.00 M extra
Segmented Campaign $150.00 fee
Set Up Fee $200.00 fee
———- SUMMARY DESCRIPTION ———-
CarsDirect.com is a multi-brand online car buying service, providing consumers with a complete one-stop site to research, price, order, purchase, insure and finance the new or used car or truck.
55% male, 45% female.

———- DATACARD DESCRIPTION ———-
CARSDIRECT.COM IS THE LEADING MULTI-BRAND ONLINE CAR BUYING SERVICE, PROVIDING CONSUMERS WITH A COMPLETE ONE-STOP SITE TO RESEARCH, PRICE, ORDER, PURCHASE, INSURE AND FINANCE THEIR NEW OR USED CAR OR TRUCK. EACH MONTH MORE THAN 100,000 IN MARKET CONSUMERS VISIT AND REGISTER AT A CARSDIRECT SITE, ACCEPTING AN OPT-IN OFFER TO RECEIVE COMMUNICATIONS AND PROMOTIONS FROM AUTOMOTIVE MARKETERS AND RELATED SERVICES.
WITH A MASTER DATA FILE OF MORE THAN 2.5 MILLION ENGAGED AND INTERESTED AUTOMOTIVE SHOPPERS, CARSDIRECT IS AN EFFECTIVE RESOURCE TO REACH CONSUMERS IN VARIOUS STAGES OF THEIR CAR BUYING EXPERIENCE. PROVIDERS OF AUTO INSURANCE, FINANCE, WARRANTY AND ACCESSORIES AS WELL AS VEHICLE MANUFACTURERS THEMSELVES HAVE ALL REPORTED SUCCESSFUL AND CONSISTENT RESULTS WHEN COMMUNICATING WITH THIS AUDIENCE. AND WITH DEMOGRAPHICS INDICATING ABOVE AVERAGE INCOME AND EDUCATION LEVELS, THESE AUTO INTENDERS RESPOND TO EFFECTIVE CAMPAIGNS.
AVERAGE INCOME: $85,000.00

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
3 X 5 Cards $1,000.00 M extra
Cheshire Labels, 4-up $5.00 M extra
Gum Labels $5.00 M extra
Pressure Sensitive Labels $5.00 M extra
Zip Tape $150.00 fee