Celestaire Marine Navigation

———- SRDS UPDATED/CONFIRMED ———-
Feb 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Buyers (last 12 month) 17,900 $95.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $2.00 M extra
Geo $6.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of sextants, navigation computers, chronometers, compasses, LORAN, books and videotapes on navigation.
95% male; average age 42.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
IN AN ERA OF SPECIAL INTEREST MARKETING, CELESTAIRE HAS FOUND ITS NICHE. FINDING NO ADEQUATE SOURCE OF SEXTANTS AND OTHER NAVAIDS, THEY ESTABLISHED THEIR CATALOG AND, TODAY, ARE THE MAJOR SOURCE FOR THESE MARITIME PRODUCTS. AND THEIR SAILOR-CUSTOMERS ARE AVID PARTICIPANTS IN CELESTIAL NAVIGATION.
THE CELESTAIRE CATALOG IS A VERITABLE RESEARCH TOOL FOR THOSE LOOKING TO EXTRACT THE MOST CREATIVE ENJOYMENT OUT OF THEIR BOATING EXPERIENCE. ITS 62 PAGES ARE CHOCK FULL OF QUALITY MERCHANDISE FOR SAILORS: SEXTANTS, NAVIGATION, COMPUTERS, CHRONOMETERS, COMPASSES, LORAN, AND OF COURSE BOOKS AND VIDEOTAPES ON NAVIGATION. TRULY THE WHAT’S WHAT IN NAVIGATION.
100% DIRECT MAIL CATALOG BUYERS, CELESTAIRE DEMONSTRATES THE ACTIVITY AND LOYALTY SO IMPORTANT TO MAIL ORDER SUCCESS. AFTER ALL, ONLY THE MOST DEDICATED OF SAILORS WILL PURCHASE A $175 SEXTANT (FOR PLASTIC, NO LESS-METAL ONES GO FOR $700-1700.00!!). AND THE AVERAGE CATALOG SALE OF $120.00 IS MOST GRATIFYING INDEED.
MEDIAN INCOME $97,000!
A TRUE CREAM-OF-THE-CROP LIST.
THERE’S NO DOUBT THAT THIS SUPREMELY-QUALIFIED LIST OF MARINERS WILL RESPOND SPLENDIDLY TO VIRTUALLY ALL MARINE OFFERS. BUT DON’T OVERLOOK FOR RELATED OFFERS: TRAVEL INVESTMENTS, CREDIT CARDS, BOOKS & MAGAZINES, TIMESHARING, MEN’S TOYS -AND QUALITY CATALOG OFFERS OF ALL KINDS.

SRDS Classification
USA Consumer 514 Boating & Yachting

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $8.00 M extra
E-mail $65.00 fee
Tape Fee $25.00 fee