Checks Unlimited

———- SRDS UPDATED/CONFIRMED ———-
Nov 18, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2014
Minimum order 7,500.

Selections Counts Price per/M
Universe 9,983,270 *$95.00
12 month Buyers 1,878,249 +5.00
   6 month Buyers 957,895 +7.00
   3 month Buyers 471,260 +12.00
   1 month Buyers 154,234 +17.00

(*) Fundraising rate, 70.00/M; publishing rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
50.00+ Buyers $15.00 M extra
75.00+ Buyers $20.00 M extra
1 Month Hotline $17.00 M extra
12 Month Hotline $5.00 M extra
3 Month Hotline $12.00 M extra
6 Month Hotline $7.00 M extra
Age $12.00 M extra
Check Style $10.00 M extra
Gender $7.00 M extra
Geo Select $7.00 M extra
Income Select $12.00 M extra
Presence Of Children $12.00 M extra
Multi-buyers $10.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Masterfile of buyers of checks that express the customer’s personality.
75% female; average age 42.

———- DATACARD DESCRIPTION ———-
CHECKS UNLIMITED WAS FOUNDED TO OFFER AN EXCEPTIONAL VALUE ON CHECKS THAT EXPRESS THE CUSTOMER’S PERSONALITY. CHECKS UNLIMITED ENJOYS ONE OF THE HIGHEST AVERAGE ORDER AMOUNTS IN ITS PRODUCT CATEGORY. THE COMPANY HAS EVOLVED TO MEET CONTEMPORARY MARKET TRENDS AND CUSTOMER DESIRES. TODAY, CHECKS UNLIMITED OFFERS OVER 70 PERSONAL CHECK DESIGNS AS WELL AS A FULL LINE OF ADDRESS LABELS, CHECKBOOK COVERS, CHECK-RELATED ACCESSORIES, AND BUSINESS CHECKS.
DEMOGRAPHICS:
AVERAGE INCOME: $55,000
80% MARRIED
90% HOMEOWNERS
MAJORITY WITH 2+ CHILDREN IN THE HOME.
PRIMARILY RESIDE IN RURAL AND SUBURBAN AREAS
WHILE CHECKS UNLIMITED OFFERS QUALITY DESIGNS AT EXCEPTIONAL VALUE, THE IMPORTANT THING TO CONSIDER IS WHO THESE BUYERS WRITE THEIR CHECK TO. THESE CONSUMERS ORDER CATALOG PRODUCTS, SUBSCRIBE TO LIFESTYLE MAGAZINES, AND GIVE GENEROUSLY TO MANY NON-PROFITS. THEY ARE MOMS BUYING FOR THEIR KIDS, THEMSELVES, AND THEIR HUSBANDS. THEY ARE COOKS, GOLFERS, GARDENERS, AND PET OWNERS. THE MARKETING OPPORTUNITIES ARE LIMITLESS AND ALC PROVIDES THE EXPERTISE TO HELP ALL CONSUMER MARKETERS PROFITABLE TARGET THE RIGHT CUSTOM BUYER PROFILES.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $60.00 fee
Cartridge $30.00 fee