Chevy High Performance

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. subscribers57,447*$110.00
3 month hotline subscribers12,762+11.00
6 month hotline subscribers23,571+6.00
12 month expires33,536$85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Monthly Hotline$16.00Mextra
3 Mos. Hotline$11.00Mextra
6 Mos. Hotline$6.00Mextra
Source$11.00Mextra
Paid$11.00Mextra
Gender$9.00Mextra
State$9.00Mextra
SCF$9.00Mextra
Zip$9.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a publication for Chevy aficionados whose interests include buying, building, restoring, and modifying high-performance chevrolet vehicles from the ’50s right up to the current model line-up.
91% male, 6% female; average age 40.
Average unit of sale $17.

———- DATACARD DESCRIPTION ———-
CHEVY HIGH PERFORMANCE IS THE AUTOMOTIVE SOURCE FOR ALL CHEVY AFICIONADOS WHOSE INTERESTS INCLUDE BUYING, BUILDING, RESTORING AND MODIFYING HIGH-PERFORMANCE CHEVROLET VEHICLES FROM THE ’50S RIGHT UP TO THE CURRENT MODEL LINE UP.
SUBSCRIBERS ARE NOT ONLY INTERESTED IN SPEED, BUT ALSO IN STREET PROWESS, ROAD HANDLING, AND SHOW BEAUTY FOR THE CLASSIC CONCOURSE LOOK. CHEVY HIGH PERFORMANCE PROVIDES THEM WITH STEP-BY-STEP TECHNICAL ARTICLES THAT GO IN DEPTH TO SHOW THE READER HOW TO MODIFY, FABRICATE AND BUILD HIGH PERFORMANCE INTO THEIR CHEVYS. COVERAGE INCLUDES THE WHY AS WELL AS HOW THE MODIFICATIONS WORK. REGULAR DEPARTMENTS ANSWER READERS QUESTIONS AND OFFER SHOPPING TIPS ABOUT PERFORMANCE AND RESTORATION; PROVIDE THE LATEST IN NEWS, SHOWCASE READERS’ CARS, LIST EVENTS AND ADD A LITTLE HUMOR TO SOLVING TECHNICAL PROBLEMS.
MEDIAN HOUSEHOLD INCOME: $58,251

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
61% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
FTP$55.00fee