Chevy High Performance

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 57,447 *$110.00
3 month hotline subscribers 12,762 +11.00
6 month hotline subscribers 23,571 +6.00
12 month expires 33,536 $85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $16.00 M extra
3 Mos. Hotline $11.00 M extra
6 Mos. Hotline $6.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a publication for Chevy aficionados whose interests include buying, building, restoring, and modifying high-performance chevrolet vehicles from the ’50s right up to the current model line-up.
91% male, 6% female; average age 40.
Average unit of sale $17.

———- DATACARD DESCRIPTION ———-
CHEVY HIGH PERFORMANCE IS THE AUTOMOTIVE SOURCE FOR ALL CHEVY AFICIONADOS WHOSE INTERESTS INCLUDE BUYING, BUILDING, RESTORING AND MODIFYING HIGH-PERFORMANCE CHEVROLET VEHICLES FROM THE ’50S RIGHT UP TO THE CURRENT MODEL LINE UP.
SUBSCRIBERS ARE NOT ONLY INTERESTED IN SPEED, BUT ALSO IN STREET PROWESS, ROAD HANDLING, AND SHOW BEAUTY FOR THE CLASSIC CONCOURSE LOOK. CHEVY HIGH PERFORMANCE PROVIDES THEM WITH STEP-BY-STEP TECHNICAL ARTICLES THAT GO IN DEPTH TO SHOW THE READER HOW TO MODIFY, FABRICATE AND BUILD HIGH PERFORMANCE INTO THEIR CHEVYS. COVERAGE INCLUDES THE WHY AS WELL AS HOW THE MODIFICATIONS WORK. REGULAR DEPARTMENTS ANSWER READERS QUESTIONS AND OFFER SHOPPING TIPS ABOUT PERFORMANCE AND RESTORATION; PROVIDE THE LATEST IN NEWS, SHOWCASE READERS’ CARS, LIST EVENTS AND ADD A LITTLE HUMOR TO SOLVING TECHNICAL PROBLEMS.
MEDIAN HOUSEHOLD INCOME: $58,251

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
61% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee