Classic Motorbooks/Zenith Books Blow-In

———- SRDS UPDATED/CONFIRMED ———-
Dec 2, 2013

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 25,000.

SelectionsCountsPrice per/M
Annual catalogs1,345,000$30.00
———- SUMMARY DESCRIPTION ———-
Blow-in the catalog to buyers of automotive and aviation books and videos.
65% female; ages 35-55.
Average unit of sale $55.

———- DATACARD DESCRIPTION ———-
NOW YOUR MAILER HAS THE OPPORTUNITY TO RIDE-ALONG WITH THE CATALOGS BEING SENT TO CLASSIC MOTORBOOKS AND ZENITH BOOKS BEST CUSTOMERS. YOUR INSERTS WILL REACH BUYERS OF AUTOMOTIVE AND AVIATION BOOKS AND VIDEOS. SUBJECTS INCLUDE RACING, ANTIQUE AND CLASSIC CAR COLLECTING, RESTORATION AND HOW-TO MANUALS, MILITARY HISTORY AND MUCH MORE.

AVERAGE HHI: $45,000+
58% ARE MARRIED
70% ARE HOMEOWNERS

SRDS Classification
USAConsumer Insert Media508Automotive

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-
Maximum size 7″ x 6″. Minimum size 5″ x 3″. Maximum weight .25 oz.