———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016
———- SELECTIONS WITH COUNTS ———-Counts Thru: Not ProvidedMinimum order 10,000.| Selections | Counts | Price per/M | | Universe | 34,678 | $110.00 | | 12 month former subs | 9,514 | $85.00 | | 3 month hotline subs | 3,924 | +11.00 | | 6 month hotline subs | 7,949 | +6.00 |
Net name arrangement: Gross Billing only ———- OTHER SELECTIONS ———-| Selections | Rate | Per | Unit | Note |
|---|
| State | $11.00 | M | extra | | | SCF | $11.00 | M | extra | | | Zip | $11.00 | M | extra | | | Age | $11.00 | M | extra | | | Income | $11.00 | M | extra | | | Source | $11.00 | M | extra | | | Paid | $11.00 | M | extra | | | Lifestyle Interest | $11.00 | M | extra | | | Key Coding | $2.00 | M | extra | | | 30 Day Hotline | $21.00 | M | extra | | | 3 Month Hotline | $16.00 | M | extra | | | 6 Month Hotline | $11.00 | M | extra | |
| ———- SUMMARY DESCRIPTION ———-Subscribers to a magazine focused on pre-1973 modified and restored trucks, classic trucks presents restoration, performance, technical, how-to articles and coverage of major events in which these trucks participate.
Average age 47.
Average unit of sale $23.94.———- DATACARD DESCRIPTION ———-FOCUSED ON PRE-1973 MODIFIED AND RESTORED TRUCKS, CLASSIC TRUCKS PRESENTS RESTORATION, PERFORMANCE, TECHNICAL, HOW-TO ARTICLES AND COVERAGE OF MAJOR EVENTS IN WHICH THESE TRUCKS PARTICIPATE. CLASSIC TRUCKS IS ALSO THE INNOVATOR OF THE “TRUCK ROD” THEME.
EACH ISSUE FEATURES TECHNICAL UPGRADING AND HOW-TO ARTICLES FOR THE DO-IT-YOURSELFERS. THE MAGAZINE COVERS PROPER PART SELECTION FOR ALL ASPECTS OF CLASSIC TRUCK RESTORATION. IT ALSO SPOTLIGHTS THE CLASSIC TRUCK SHOW CIRCUIT.
MEDIAN HOUSEHOLD INCOME: $63,000
AVERAGE YEARLY AMOUNT SPENT ON PARTS/ACCESSORIES: $63,000
86% ATTENDED/GRADUATED COLLEGE
90.3% OWN 2 CLASSIC TRUCKS| SRDS Classification |
|---|
| USA | Consumer | 508 | Automotive |
———- LIST SOURCE ———-| Source | Note |
|---|
| 70% Direct Response | DTP |
———- METHOD OF ADDRESSING ———-| Available Media | Rate | Per | Unit | Note |
|---|
| E-mail | $55.00 | | fee | | | FTP | $55.00 | | fee | |
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