Classic Trucks

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

SelectionsCountsPrice per/M
Universe34,678$110.00
12 month former subs9,514$85.00
3 month hotline subs3,924+11.00
6 month hotline subs7,949+6.00

Net name arrangement: Gross Billing only

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$11.00Mextra
SCF$11.00Mextra
Zip$11.00Mextra
Age$11.00Mextra
Income$11.00Mextra
Source$11.00Mextra
Paid$11.00Mextra
Lifestyle Interest$11.00Mextra
Key Coding$2.00Mextra
30 Day Hotline$21.00Mextra
3 Month Hotline$16.00Mextra
6 Month Hotline$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine focused on pre-1973 modified and restored trucks, classic trucks presents restoration, performance, technical, how-to articles and coverage of major events in which these trucks participate.
Average age 47.
Average unit of sale $23.94.

———- DATACARD DESCRIPTION ———-
FOCUSED ON PRE-1973 MODIFIED AND RESTORED TRUCKS, CLASSIC TRUCKS PRESENTS RESTORATION, PERFORMANCE, TECHNICAL, HOW-TO ARTICLES AND COVERAGE OF MAJOR EVENTS IN WHICH THESE TRUCKS PARTICIPATE. CLASSIC TRUCKS IS ALSO THE INNOVATOR OF THE “TRUCK ROD” THEME.
EACH ISSUE FEATURES TECHNICAL UPGRADING AND HOW-TO ARTICLES FOR THE DO-IT-YOURSELFERS. THE MAGAZINE COVERS PROPER PART SELECTION FOR ALL ASPECTS OF CLASSIC TRUCK RESTORATION. IT ALSO SPOTLIGHTS THE CLASSIC TRUCK SHOW CIRCUIT.
MEDIAN HOUSEHOLD INCOME: $63,000
AVERAGE YEARLY AMOUNT SPENT ON PARTS/ACCESSORIES: $63,000
86% ATTENDED/GRADUATED COLLEGE
90.3% OWN 2 CLASSIC TRUCKS

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
70% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
FTP$55.00fee