Classic Trucks

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

Selections Counts Price per/M
Universe 34,678 $110.00
12 month former subs 9,514 $85.00
3 month hotline subs 3,924 +11.00
6 month hotline subs 7,949 +6.00

Net name arrangement: Gross Billing only

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $11.00 M extra
SCF $11.00 M extra
Zip $11.00 M extra
Age $11.00 M extra
Income $11.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Lifestyle Interest $11.00 M extra
Key Coding $2.00 M extra
30 Day Hotline $21.00 M extra
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine focused on pre-1973 modified and restored trucks, classic trucks presents restoration, performance, technical, how-to articles and coverage of major events in which these trucks participate.
Average age 47.
Average unit of sale $23.94.

———- DATACARD DESCRIPTION ———-
FOCUSED ON PRE-1973 MODIFIED AND RESTORED TRUCKS, CLASSIC TRUCKS PRESENTS RESTORATION, PERFORMANCE, TECHNICAL, HOW-TO ARTICLES AND COVERAGE OF MAJOR EVENTS IN WHICH THESE TRUCKS PARTICIPATE. CLASSIC TRUCKS IS ALSO THE INNOVATOR OF THE “TRUCK ROD” THEME.
EACH ISSUE FEATURES TECHNICAL UPGRADING AND HOW-TO ARTICLES FOR THE DO-IT-YOURSELFERS. THE MAGAZINE COVERS PROPER PART SELECTION FOR ALL ASPECTS OF CLASSIC TRUCK RESTORATION. IT ALSO SPOTLIGHTS THE CLASSIC TRUCK SHOW CIRCUIT.
MEDIAN HOUSEHOLD INCOME: $63,000
AVERAGE YEARLY AMOUNT SPENT ON PARTS/ACCESSORIES: $63,000
86% ATTENDED/GRADUATED COLLEGE
90.3% OWN 2 CLASSIC TRUCKS

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
70% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee