Collectible Automobile

———- SRDS UPDATED/CONFIRMED ———-
Jun 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 12,366 *$100.00
12 month hotline subscribers 9,995 +5.00
Expires 4,931 $95.00

(*) Fundraiser rate, 70.00/M; catalog rate, 85.00/M; non-reciprocal surcharge, plus 20.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $3.50 M extra
Gender $8.00 M extra
Zip $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Source $9.00 M extra
Zip Tape Setup $35.00 fee
Reuse (run Charge) $200.00 fee
———- SUMMARY DESCRIPTION ———-
Subscribers to Collectible Automobile, the leading automobile magazine available on today’s market that is devoted to the serious car collecting hobbyist.
93% male, 6% female.
Average unit of sale $39.95.

———- DATACARD DESCRIPTION ———-
EACH ISSUE PRESENTS ITS READERS WITH IN-DEPTH ARTICLES ON AMERICAN CARS FROM THE 1930’S THROUGH THE 1970’S, AS WELL AS FORGOTTEN CLASSICS AND UNIQUE CARS OF THE PRESENT THAT ARE DESTINED TO BECOME CLASSICS.
THE SUBSCRIBERS TO COLLECTIBLE AUTOMOBILE ARE PRIMARILY MEN WHO ARE MARRIED, WELL-EDUCATED AND AFFLUENT. THEY ARE CONSTANTLY SEARCHING FOR ADDITIONS AND ENHANCEMENTS TO THEIR EXTENSIVE COLLECTIONS, AND THEY EARN THE DISPOSABLE INCOME NECESSARY TO MAKE HIGH-TICKET PURCHASES.
AVERAGE HHI $65,000+; MAIL ORDER BUYERS 71%; MARRIED 83%; HOMEOWNERS 95%

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up
Pressure Sensitive Labels $7.00 M extra
Mag Tape $30.00 fee
Diskette $30.00 fee
Cartridge $30.00 fee
E-mail $50.00 fee