Collectible Automobile

———- SRDS UPDATED/CONFIRMED ———-
Jun 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe12,366*$100.00
12 month hotline subscribers9,995+5.00
Expires4,931$95.00

(*) Fundraiser rate, 70.00/M; catalog rate, 85.00/M; non-reciprocal surcharge, plus 20.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$3.50Mextra
Gender$8.00Mextra
Zip$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Source$9.00Mextra
Zip Tape Setup$35.00fee
Reuse (run Charge)$200.00fee
———- SUMMARY DESCRIPTION ———-
Subscribers to Collectible Automobile, the leading automobile magazine available on today’s market that is devoted to the serious car collecting hobbyist.
93% male, 6% female.
Average unit of sale $39.95.

———- DATACARD DESCRIPTION ———-
EACH ISSUE PRESENTS ITS READERS WITH IN-DEPTH ARTICLES ON AMERICAN CARS FROM THE 1930’S THROUGH THE 1970’S, AS WELL AS FORGOTTEN CLASSICS AND UNIQUE CARS OF THE PRESENT THAT ARE DESTINED TO BECOME CLASSICS.
THE SUBSCRIBERS TO COLLECTIBLE AUTOMOBILE ARE PRIMARILY MEN WHO ARE MARRIED, WELL-EDUCATED AND AFFLUENT. THEY ARE CONSTANTLY SEARCHING FOR ADDITIONS AND ENHANCEMENTS TO THEIR EXTENSIVE COLLECTIONS, AND THEY EARN THE DISPOSABLE INCOME NECESSARY TO MAKE HIGH-TICKET PURCHASES.
AVERAGE HHI $65,000+; MAIL ORDER BUYERS 71%; MARRIED 83%; HOMEOWNERS 95%

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up
Pressure Sensitive Labels$7.00Mextra
Mag Tape$30.00fee
Diskette$30.00fee
Cartridge$30.00fee
E-mail$50.00fee