Crutchfield Catalog Blow-In

———- SRDS UPDATED/CONFIRMED ———-
Oct 13, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 100,000.

SelectionsCountsPrice per/M
Annually12,259,000$35.00
———- SUMMARY DESCRIPTION ———-
Blow-in the catalog to buyers of the latest electronics and gadgets for their home and car.
82% male; average age 47.
Average unit of sale $325.

———- DATACARD DESCRIPTION ———-
CRUTCHFIELD OFFERS ADVERTISERS THE OPPORTUNITY TO PARTNER WITH A LEADER IN THE CONSUMER ELECTRONICS INDUSTRY WHO REACHES HIGH QUALITY DIRECT MAIL-RESPONSIVE HOUSEHOLDS. CRUTCHFIELD CUSTOMERS ARE TECH-SAVVY, 100% CREDIT CARD BUYERS WHO HAVE THE DISPOSABLE INCOME TO PURCHASE THE LATEST ELECTRONICS AND GADGETS FOR THEIR HOME AND CAR.
THE CRUTCHFIELD BUYER IS FAR FROM YOUR AVERAGE CONSUMER; THEY SEEK THE LATEST IN TECHNOLOGY AND KEEP UP TO DATE ON THE NEW AND FUTURE PRODUCTS. THEIR INTERESTS INCLUDE HOME ENTERTAINMENT, COLLECTIBLE AUTOMOBILES, READING, HOME IMPROVEMENT, SPORTS AND OUTDOORS, AND MORE.
AVERAGE INCOME: $82,000; 77% COLLEGE EDUCATED; 78% MARRIED; HOMEOWNERS

SRDS Classification
USAConsumer Insert Media553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-
Maximum size 6″ x 5″. Minimum size 5.5″ x 3.5″. Maximum weight .25 oz.