Eastern Mountain Sports (EMS)Retail Buyers

———- SRDS UPDATED/CONFIRMED ———-
Oct 5, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2015
Minimum order 5,000.

Selections Counts Price per/M
Universe 377,671 *$90.00
3 month retail buyers 99,275 +20.00
6 month retail buyers 173,327 +15.00
12 month retail buyers 377,671 $90.00
Female:
   3 month 37,910 +8.00
   6 month 66,260 +8.00
   12 mnth 15,104 +8.00
Male:
   3 month 37,910 +8.00
   6 month 66,260 +8.00
   12 month 151,074 +8.00
50.00+:
   3 month 96,683 $90.00
   6 month 164,046 $90.00
   12 month 341,844 $90.00
75.00+
   3 month 95,157 $90.00
   6 month 159,769 $90.00
   12 month 327,408 $90.00
100.00+
   3 month 93,399 $90.00
   6 month 154,958 $90.00
   12 month 313,063 $90.00
12 month product:
   Apparel/accessories 172,790 +15.00
   Bike gear 66,168 +15.00
   Camping gear 272,922 +15.00
   Climbing gear 72,808 +15.00
   Electronics/sports 54,192 +15.00
   Gifts 65,810 +15.00
   Kids products 27,940 +15.00
   Men’s apparel 159,004 +15.00
   Men’s footwer 118,054 +15.00
   Men’s outerwear 113,717 +15.00
   Travel gear 74,155 +15.00
   Water sports gear 548,657 +15.00
   Winter sports gear 236,116 +15.00
   Women’s apparel 146,715 +15.00
   Women’s footwear 102,783 +15.00
   Women’s outwear 108,619 +15.00

(*) Publishers and fundraisers rate, 65.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00 $27.00 M extra
25.00 $12.00 M extra
50.00 $17.00 M extra
75.00 $22.00 M extra
3 Month Hotline $20.00 M extra
6 Month Hotline $15.00 M extra
Gender $8.00 M extra
Key Coding $3.00 M extra
Multibuyers $12.00 M extra
Product $15.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $7.00 M extra
———- SUMMARY DESCRIPTION ———-
Retail buyers of camping, hiking and adventure equipment, casual outdoor apparel and footwear.
60% male, 40% female; average age 45.
Average unit of sale $69.

———- DATACARD DESCRIPTION ———-
FOR OVER 40 YEARS, EASTERN MOUNTAIN SPORTS (EMS) HAS BEEN PROVIDING OUTDOOR ENTHUSIASTS WITH DEPENDABLE OUTDOOR GEAR AND CLOTHING. EASTERN MOUNTAIN SPORTS STORES OFFER CAMPING, HIKING, AND ADVENTURE EQUIPMENT AS WELL AS CASUAL OUTDOOR APPAREL, FOOTWEAR, TRAVEL LITERATURE, AND NAVIGATIONAL EQUIPMENT. EASTERN MOUNTAIN SPORTS STORES ARE PRIMARILY LOCATED IN THE NORTHEAST AND MIDWEST.

SRDS Classification
USA Consumer 602 Sports

———- LIST SOURCE ———-

Source Note
95% Direct Response Retail
5% Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $25.00 fee
E-mail $59.00 fee