Eastern Mountain Sports (EMS)Retail Buyers

———- SRDS UPDATED/CONFIRMED ———-
Oct 5, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2015
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe377,671*$90.00
3 month retail buyers99,275+20.00
6 month retail buyers173,327+15.00
12 month retail buyers377,671$90.00
Female:
   3 month37,910+8.00
   6 month66,260+8.00
   12 mnth15,104+8.00
Male:
   3 month37,910+8.00
   6 month66,260+8.00
   12 month151,074+8.00
50.00+:
   3 month96,683$90.00
   6 month164,046$90.00
   12 month341,844$90.00
75.00+
   3 month95,157$90.00
   6 month159,769$90.00
   12 month327,408$90.00
100.00+
   3 month93,399$90.00
   6 month154,958$90.00
   12 month313,063$90.00
12 month product:
   Apparel/accessories172,790+15.00
   Bike gear66,168+15.00
   Camping gear272,922+15.00
   Climbing gear72,808+15.00
   Electronics/sports54,192+15.00
   Gifts65,810+15.00
   Kids products27,940+15.00
   Men’s apparel159,004+15.00
   Men’s footwer118,054+15.00
   Men’s outerwear113,717+15.00
   Travel gear74,155+15.00
   Water sports gear548,657+15.00
   Winter sports gear236,116+15.00
   Women’s apparel146,715+15.00
   Women’s footwear102,783+15.00
   Women’s outwear108,619+15.00

(*) Publishers and fundraisers rate, 65.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00$27.00Mextra
25.00$12.00Mextra
50.00$17.00Mextra
75.00$22.00Mextra
3 Month Hotline$20.00Mextra
6 Month Hotline$15.00Mextra
Gender$8.00Mextra
Key Coding$3.00Mextra
Multibuyers$12.00Mextra
Product$15.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$7.00Mextra
———- SUMMARY DESCRIPTION ———-
Retail buyers of camping, hiking and adventure equipment, casual outdoor apparel and footwear.
60% male, 40% female; average age 45.
Average unit of sale $69.

———- DATACARD DESCRIPTION ———-
FOR OVER 40 YEARS, EASTERN MOUNTAIN SPORTS (EMS) HAS BEEN PROVIDING OUTDOOR ENTHUSIASTS WITH DEPENDABLE OUTDOOR GEAR AND CLOTHING. EASTERN MOUNTAIN SPORTS STORES OFFER CAMPING, HIKING, AND ADVENTURE EQUIPMENT AS WELL AS CASUAL OUTDOOR APPAREL, FOOTWEAR, TRAVEL LITERATURE, AND NAVIGATIONAL EQUIPMENT. EASTERN MOUNTAIN SPORTS STORES ARE PRIMARILY LOCATED IN THE NORTHEAST AND MIDWEST.

SRDS Classification
USAConsumer602Sports

———- LIST SOURCE ———-

SourceNote
95% Direct ResponseRetail
5% Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$25.00fee
E-mail$59.00fee