Eastwood Automotive Tools

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 329,632 *$95.00
30 day buyers 22,217 +16.00
   3 month buyers 63,774 +11.00
   6 month buyers 117,375 +6.00
   12 month buyers 199,827 $95.00
   24 month buyers 329,632 $95.00

(*) Fundraising/publishing rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- SUMMARY DESCRIPTION ———-
Catalog buyers of automotive restoration and customization tools and supplies.
82% male; average age 50.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
THE EASTWOOD COMPANY CATALOG FEATURES THE MOST COMPREHENSIVE SELECTION OF AUTO RESTORATION AND CUSTOMIZATION TOOLS AND SUPPLIES AVAILABLE ANYWHERE. THESE BUYERS ARE “DO-IT-YOURSELFERS” WHO ARE ANXIOUS TO ACQUIRE NEW SKILLS AND NEW PRODUCT INFORMATION THAT WILL ALLOW THEM TO ENJOY THEIR RESTORATION INTERESTS. THEY LIKE TO WORK WITH THEIR HANDS AND HAVE AN APPRECIATION FOR QUALITY AND WORKMANSHIP. THESE UPSCALE MEN INVEST AN AVERAGE OF $10,000-$15,000 PURSUING THEIR LOVE OF CARS. THEIR AVERAGE AGE IS 45-50.DEMOGRAPHICS/PROFILE:
HOMEOWNERS 80%; MEDIAN HOME VALUE $150,000; MEDIAN HH INCOME $ 75,000

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
85% Direct Mail
5% Space Ads
10% Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
BBS $59.00 fee