Eastwood Company Catalog Blow-In Program

———- SRDS UPDATED/CONFIRMED ———-
Jun 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 100,000.

Selections Counts Price per/M
Universe 1,851,000
2011 Annual Catalog count 1,851,000 $35.00
2011 Avg Monthly Catalog volume (150M to 285M) 140,000 $35.00
2010 Counts:
   Jan 200,000 $35.00
   Feb 245,000 $35.00
   Mar 285,000 $35.00
   Apr 170,000 $35.00
   May 250,000 $35.00
   Jun 175,000 $35.00
   Jul 190,000 $35.00
   Aug 225,000 $35.00
   Sept 200,000 $35.00
   Oct 245,000 $35.00
   Nov 170,000 $35.00
   Dec 250,000 $35.00
———- SUMMARY DESCRIPTION ———-
Blow-ins included in catalogs mailed to the housefile of Eastwood Company customers. These are automotive restoration and customization enthusiasts purchasing through a catalog and web site.
88% male; average age 50.

———- DATACARD DESCRIPTION ———-
EASTWOOD IS DEDICATED TO PROVIDING UNIQUE PRODUCTS AND INNOVATIVE SOLUTIONS FOR ITS CUSTOMERS. EASTWOOD HAS BEEN A PIONEER IN CREATING THE RIGHT TOOL FOR THE JOB IN RESPONSE TO CUSTOMER INQUIRIES.
THE EASTWOOD CATALOG LINE TARGETS A PRIMARILY MALE AUDIENCE WITH TOOLS, SUPPLIES, AND EQUIPMENT FOR AUTO RESTORATION AND CUSTOMIZATION. THESE BUYERS ARE SERIOUS DO-IT-YOURSELFERS WHO BENEFIT FROM THE UNIQUE LINE OF PRODUCTS AND ADVICE PROVIDED VIA THE EASTWOOD COMPANY WEBSITE.
PRODUCTS INCLUDE THEIR SPECIALTY LINE OF POWDER COATED PAINTS, BUFFING EQUIPMENT, METAL WORKING TOOLS, PERFORMANCE PRODUCTS, STYLING PRODUCTS, LIFTS, ETC. THIS AUDIENCE IS INTERESTED IN HOME IMPROVEMENT, SELF IMPROVEMENT, SPORTS, FINANCIAL SERVICES, INTERNET SERVICES, COLLECTIBLES, CAR AND TRUCK MAGAZINES AND OFFERS, AND MORE.

HH INCOME: $75,000
80% HOMEOWNERS WITH HOMES VALUED AT $150,000+.

SRDS Classification
USA Consumer Insert Media 508 Automotive

———- LIST SOURCE ———-

Source Note
10% Internet/Online/Website Registration
90% Catalog Sales

———- METHOD OF ADDRESSING ———-
Maximum size 6″ x 6″. * prefer single sheet *. Minimum size 3.5″ x 3.5″.