Eastwood Company Package Insert Program

———- SRDS UPDATED/CONFIRMED ———-
Jun 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 25,000.

SelectionsCountsPrice per/M
Universe200,000
2015 annual package count200,000$60.00
Monthly counts:
   1st Quarter48,000$60.00
   2nd Quarter45,000$60.00
   3rd Quarter54,000$60.00
   4th Quarter50,000$60.00
———- SUMMARY DESCRIPTION ———-
Inserts included in packages of purchased product sold to automotive restoration and customization enthusiasts through a catalog and web site.
88% male; average age 50.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
EASTWOOD COMPANY PROVIDES AN EXTENSIVE LINE OF PRODUCTS TO AUTO RESTORATION ANDVEHICLE CUSTOMIZATION ENTHUSIASTS, SOME OF WHICH THEY HAVE CREATED AND DEVELOPED TO SUPPORT THEIR CUSTOMERS’ NEEDS.
EASTWOOD COMPANY WILL ACCEPT INSERTS INTO ITS OUTGOING PACKAGES OF PURCHASES FROM ITS FULL COLOR CATALOG AND WEBSITE. THE PRODUCT LINE INCLUDES HAND TOOLS, AUTO BODY EQUIPMENT, WELDING AND BUFFING EQUIPMENT, A SPECIALTY POWDER COAT PAINT LINE, METAL WORKING TOOLS, PERFORMANCE, TOOLS, LIFTS, ETC. FOR USE ON TRUCKS, CARS, 4X4S, COLLECTIBLE CARS AND SPECIALTY VEHICLES.
THIS AUDIENCE IS INTERESTED IN ALL AREAS OF AUTO AND VEHICLE INFORMATION, COLLECTIBLES, SPORTS, FINANCIAL SERVICES, HOME IMPROVEMENT, SELF IMPROVEMENT, MALE OFFERS, ETC.
HH INCOME: $75,000
80% HOMEOWNERS WITH HOMES VALUED AT 150,000+
70% MARRIED

SRDS Classification
USAConsumer Insert Media508Automotive

———- LIST SOURCE ———-

SourceNote
65% Internet/Online/Website Registration
35% Catalog Sales

———- METHOD OF ADDRESSING ———-
Maximum size 8.5″ x 5.5″. Max # of inserts: 6 (1st position available at 3.00/M). Maximum weight .25 oz.