Eastwood Company Package Insert Program

———- SRDS UPDATED/CONFIRMED ———-
Jun 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 25,000.

Selections Counts Price per/M
Universe 200,000
2015 annual package count 200,000 $60.00
Monthly counts:
   1st Quarter 48,000 $60.00
   2nd Quarter 45,000 $60.00
   3rd Quarter 54,000 $60.00
   4th Quarter 50,000 $60.00
———- SUMMARY DESCRIPTION ———-
Inserts included in packages of purchased product sold to automotive restoration and customization enthusiasts through a catalog and web site.
88% male; average age 50.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
EASTWOOD COMPANY PROVIDES AN EXTENSIVE LINE OF PRODUCTS TO AUTO RESTORATION ANDVEHICLE CUSTOMIZATION ENTHUSIASTS, SOME OF WHICH THEY HAVE CREATED AND DEVELOPED TO SUPPORT THEIR CUSTOMERS’ NEEDS.
EASTWOOD COMPANY WILL ACCEPT INSERTS INTO ITS OUTGOING PACKAGES OF PURCHASES FROM ITS FULL COLOR CATALOG AND WEBSITE. THE PRODUCT LINE INCLUDES HAND TOOLS, AUTO BODY EQUIPMENT, WELDING AND BUFFING EQUIPMENT, A SPECIALTY POWDER COAT PAINT LINE, METAL WORKING TOOLS, PERFORMANCE, TOOLS, LIFTS, ETC. FOR USE ON TRUCKS, CARS, 4X4S, COLLECTIBLE CARS AND SPECIALTY VEHICLES.
THIS AUDIENCE IS INTERESTED IN ALL AREAS OF AUTO AND VEHICLE INFORMATION, COLLECTIBLES, SPORTS, FINANCIAL SERVICES, HOME IMPROVEMENT, SELF IMPROVEMENT, MALE OFFERS, ETC.
HH INCOME: $75,000
80% HOMEOWNERS WITH HOMES VALUED AT 150,000+
70% MARRIED

SRDS Classification
USA Consumer Insert Media 508 Automotive

———- LIST SOURCE ———-

Source Note
65% Internet/Online/Website Registration
35% Catalog Sales

———- METHOD OF ADDRESSING ———-
Maximum size 8.5″ x 5.5″. Max # of inserts: 6 (1st position available at 3.00/M). Maximum weight .25 oz.