Eckler’s – Auto Enthusiast Masterfile

———- SRDS UPDATED/CONFIRMED ———-
May 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2016
Minimum order 350.00 or 5,000.

Selections Counts Price per/M
Universe 2,660,618 *$100.00
   3 month Buyers 42,614 +16.00
   6 month Buyers 89,875 +11.00
   12 month Buyers 200,890 +6.00
   Catalog requestors $85.00

(*) Fundraiser base, 65.00/M. Non-automotive publishers base, 70.00/M. Non-automotive catalog base, 85.00/M.
Net name arragement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ $31.00 M extra
200.00+ $41.00 M extra
50.00+ $26.00 M extra
12 Month Buyers $6.00 M extra
3 Month Buyers $16.00 M extra
6 Month Buyers $11.00 M extra
Auto Make $16.00 M extra
Auto Model $16.00 M extra
Camaro 1967- Current
Chevelle And Malibu 1964 – 1983
Corvette 1953 – Current
Classic Chevy 1949-1972
El Camino 1959-1987
Ford Fairlane
Ford Falcon
Ford Galaxy
Ford Ranchero
Ford Torino
Mercedes- Benz
Mercury Comet
Mercury Montego
Pontiac Firebird 1967-2002
Porsche 1955-current
Auto Year $16.00 M extra
SCF $6.00 M extra
Specific List Title $11.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Eckler¿s has been the leader in the direct marketing of restoration parts and accessories for enthusiast¿s automobiles for over 30 years. Reach an affluent male market of men who are both do-it-yourselfers and collectors.
90% male; average age 50.
Average unit of sale $200.

———- DATACARD DESCRIPTION ———-
AUTOMOBILE ENTHUSIASTS TURN TO ECKLER’S FAMILY OF AUTOMOTIVE PARTS CATALOGS FOR EVERYTHING THEY NEED TO KEEP THEIR CARS LOOKING AND RUNNING GREAT FOR MORE THAN 50 YEARS. CARRYING A FULL LINE OF PREMIUM ORIGINAL AND REPLACEMENT PARTS, ECKLER’S HAS THEM COVERED FROM BUMPER TO BUMPER, INSIDE AND OUT. IN ADDITION, THEY CARRY A COMPLETE LINE OF TOOLS, SERVICE MANUALS, BOOKS, VIDEOS, GIFTS AND APPAREL FOR CHEVY, FORD, FIREBIRD, PORSCHE AND MERCEDES-BENZ AUTOMOBILES.

THIS MOSTLY MALE AUDIENCE HAVE A PASSION FOR AUTOMOBILES, TRAVEL AND THE GREAT OUTDOORS. THEY ARE PROVEN RESPONSIVE TO OFFERS FOR ANYTHING AUTO RELATED, GIFTS, PUBLICATIONS, AND MOE. WITH NEW LOWER RATES FOR NON-AUTOMOTIVE OFFERS, THEY ARE IDEAL PROSPECTS FOR MEN’S OFFERS INCLUDING APPAREL, GIFTS, GOURMET FOOD AND WINE, CIGARS, SPORTS, AND MORE.

AVERAGE INCOME $100,000

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $30.00 fee
E-mail $60.00 fee