Eckler’s – Auto Enthusiast Masterfile

———- SRDS UPDATED/CONFIRMED ———-
May 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2016
Minimum order 350.00 or 5,000.

SelectionsCountsPrice per/M
Universe2,660,618*$100.00
   3 month Buyers42,614+16.00
   6 month Buyers89,875+11.00
   12 month Buyers200,890+6.00
   Catalog requestors$85.00

(*) Fundraiser base, 65.00/M. Non-automotive publishers base, 70.00/M. Non-automotive catalog base, 85.00/M.
Net name arragement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+$31.00Mextra
200.00+$41.00Mextra
50.00+$26.00Mextra
12 Month Buyers$6.00Mextra
3 Month Buyers$16.00Mextra
6 Month Buyers$11.00Mextra
Auto Make$16.00Mextra
Auto Model$16.00Mextra
Camaro 1967- Current
Chevelle And Malibu 1964 – 1983
Corvette 1953 – Current
Classic Chevy 1949-1972
El Camino 1959-1987
Ford Fairlane
Ford Falcon
Ford Galaxy
Ford Ranchero
Ford Torino
Mercedes- Benz
Mercury Comet
Mercury Montego
Pontiac Firebird 1967-2002
Porsche 1955-current
Auto Year$16.00Mextra
SCF$6.00Mextra
Specific List Title$11.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Key Coding$3.50Mextra
———- SUMMARY DESCRIPTION ———-
Eckler¿s has been the leader in the direct marketing of restoration parts and accessories for enthusiast¿s automobiles for over 30 years. Reach an affluent male market of men who are both do-it-yourselfers and collectors.
90% male; average age 50.
Average unit of sale $200.

———- DATACARD DESCRIPTION ———-
AUTOMOBILE ENTHUSIASTS TURN TO ECKLER’S FAMILY OF AUTOMOTIVE PARTS CATALOGS FOR EVERYTHING THEY NEED TO KEEP THEIR CARS LOOKING AND RUNNING GREAT FOR MORE THAN 50 YEARS. CARRYING A FULL LINE OF PREMIUM ORIGINAL AND REPLACEMENT PARTS, ECKLER’S HAS THEM COVERED FROM BUMPER TO BUMPER, INSIDE AND OUT. IN ADDITION, THEY CARRY A COMPLETE LINE OF TOOLS, SERVICE MANUALS, BOOKS, VIDEOS, GIFTS AND APPAREL FOR CHEVY, FORD, FIREBIRD, PORSCHE AND MERCEDES-BENZ AUTOMOBILES.

THIS MOSTLY MALE AUDIENCE HAVE A PASSION FOR AUTOMOBILES, TRAVEL AND THE GREAT OUTDOORS. THEY ARE PROVEN RESPONSIVE TO OFFERS FOR ANYTHING AUTO RELATED, GIFTS, PUBLICATIONS, AND MOE. WITH NEW LOWER RATES FOR NON-AUTOMOTIVE OFFERS, THEY ARE IDEAL PROSPECTS FOR MEN’S OFFERS INCLUDING APPAREL, GIFTS, GOURMET FOOD AND WINE, CIGARS, SPORTS, AND MORE.

AVERAGE INCOME $100,000

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cartridge$30.00fee
E-mail$60.00fee