Eckler’s – Classic/Late Great Chevy Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Nov 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2014
Minimum order 350.00 or 5,000.

Selections Counts Price per/M
Universe 126,367 *$95.00
   3 month Buyers 21,819 +16.00
   6 month Buyers 41,470 +11.00
   12 month Buyers 71,379 +6.00

(*) Fundraiser base, 65.00/M. Non-automotive publisher base, 70.00/M. Non-automotive catalog base, 85.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ $31.00 M extra
200.00+ $41.00 M extra
50.00+ $26.00 M extra
12 Month Buyers $6.00 M extra
3 Month Buyers $16.00 M extra
6 Month Buyers $11.00 M extra
Auto Make $16.00 M extra
Auto Model $16.00 M extra
Auto Year $16.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Classic Chevy owners turn to Eckler’s for performance parts and accessories to help them restore and maintain their Classic and Late Great Chevys.
90% male; average age 52.
Average unit of sale $114.

———- DATACARD DESCRIPTION ———-
FOR MORE THAN 50 YEARS, ECKLER’S HAS BEEN THE ONE-STOP–SHOP FOR CHEVY ENTHUSIASTS. OWNER’S OF CLASSIC CHEVYS (1947-2002) TRUST ECKLER’S FOR ALL OF THE PARTS, TOOLS AND ACCESSORIES THEY NEED TO RESTORE AND KEEP THEIR CAR RUNNING AND LOOKING LIKE NEW.

THESE ARE HANDS ON MEN, WHO LOVE THEIR CARS AND TAKE PRIDE IN THEIR ABILITY TO MAINTAIN THEIR OWN LITTLE PIECE OF AUTOMOTIVE HISTORY. BOTH DO-IT-YOURSELFERS AND COLLECTORS, THE CLASSIC CHEVY CUSTOMER IS PERFECT FOR CHEVY THEMED GIFTS AND APPAREL. THEY ARE ALSO HIGHLY RESPONSIVE TO OFFERS THAT ARE AUTO RELATED, TRAVEL, INVESTMENTS, MENS MERCHANDISE AND MORE.

AVERAGE INCOME $100,000

AVAILABLE MODEL / YEAR INCLUDE:
CAMARO – ’67 – ’02
CHEVELLE – ’64 – ’72
EL CAMINO – ’59 – ’87
CLASSIC CHEVY TRUCKS – ’47 – ’72
FULL SIZE (IMPALA, BEL AIR, BISCAYNE, ETC.) – ’58 – ’72

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $30.00 fee
E-mail $60.00 fee