Eckler’s – Classic/Late Great Chevy Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Nov 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2014
Minimum order 350.00 or 5,000.

SelectionsCountsPrice per/M
Universe126,367*$95.00
   3 month Buyers21,819+16.00
   6 month Buyers41,470+11.00
   12 month Buyers71,379+6.00

(*) Fundraiser base, 65.00/M. Non-automotive publisher base, 70.00/M. Non-automotive catalog base, 85.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+$31.00Mextra
200.00+$41.00Mextra
50.00+$26.00Mextra
12 Month Buyers$6.00Mextra
3 Month Buyers$16.00Mextra
6 Month Buyers$11.00Mextra
Auto Make$16.00Mextra
Auto Model$16.00Mextra
Auto Year$16.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Key Coding$3.50Mextra
———- SUMMARY DESCRIPTION ———-
Classic Chevy owners turn to Eckler’s for performance parts and accessories to help them restore and maintain their Classic and Late Great Chevys.
90% male; average age 52.
Average unit of sale $114.

———- DATACARD DESCRIPTION ———-
FOR MORE THAN 50 YEARS, ECKLER’S HAS BEEN THE ONE-STOP–SHOP FOR CHEVY ENTHUSIASTS. OWNER’S OF CLASSIC CHEVYS (1947-2002) TRUST ECKLER’S FOR ALL OF THE PARTS, TOOLS AND ACCESSORIES THEY NEED TO RESTORE AND KEEP THEIR CAR RUNNING AND LOOKING LIKE NEW.

THESE ARE HANDS ON MEN, WHO LOVE THEIR CARS AND TAKE PRIDE IN THEIR ABILITY TO MAINTAIN THEIR OWN LITTLE PIECE OF AUTOMOTIVE HISTORY. BOTH DO-IT-YOURSELFERS AND COLLECTORS, THE CLASSIC CHEVY CUSTOMER IS PERFECT FOR CHEVY THEMED GIFTS AND APPAREL. THEY ARE ALSO HIGHLY RESPONSIVE TO OFFERS THAT ARE AUTO RELATED, TRAVEL, INVESTMENTS, MENS MERCHANDISE AND MORE.

AVERAGE INCOME $100,000

AVAILABLE MODEL / YEAR INCLUDE:
CAMARO – ’67 – ’02
CHEVELLE – ’64 – ’72
EL CAMINO – ’59 – ’87
CLASSIC CHEVY TRUCKS – ’47 – ’72
FULL SIZE (IMPALA, BEL AIR, BISCAYNE, ETC.) – ’58 – ’72

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cartridge$30.00fee
E-mail$60.00fee