Eckler’s – Corvette Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Nov 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2014
Minimum order 350.00 or 5,000.

SelectionsCountsPrice per/M
Universe119,525*$100.00
3 month Buyers23,027+16.00
   6 month Buyers42,851+11.00
   12 month Buyers69,723+6.00
Catalog requestors$85.00

(*) Fundraiser base, 65.00/M. Non-automotive publishers base, 70.00/M. Non-automotive catalog base, 85.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+$31.00Mextra
200.00+$41.00Mextra
50.00+$26.00Mextra
12 Month Buyers$6.00Mextra
3 Month Buyers$16.00Mextra
6 Month Buyers$11.00Mextra
Auto Make$16.00Mextra
Auto Model$16.00Mextra
Auto Year$16.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Key Coding$3.50Mextra
———- SUMMARY DESCRIPTION ———-
Eckler¿s has been the leader in the direct marketing of restoration parts and accessories for enthusiast¿s automobiles for over 30 years. Corvette aficionados turn to Eckler’s for premium performance, appearance parts and accessories for 1953 to curent model Corvettes.
88% male; average age 49.

———- DATACARD DESCRIPTION ———-
SINCE 1965, ECKLER’S CORVETTE CATALOG HAS HELPED THESE BUYERS KEEP THEIR PRIZED PROCESSION LOOKING AND RUNNING LIKE THE DAY IT ROLLED OUT OF THE FACTORY. ECKLER’S CARRIES A COMPLETE LINE OF ORIGINAL AND REPLACEMENT PARTS AND ACCESSORIES, AS WELL AS CORVETTE THEMED GIFTS, APPAREL, MANUALS, VIDEOS AND BOOKS.

THIS MOSTLY MALE AUDIENCE TAKES PRIDE IN THEIR CLASSIC OR NEW CORVETTE AND MOST TEND TO OWN MORE THAN ONE VEHICLE. THEY ARE AFFLUENT INDIVIDUALS WHO ARE BOTH DO-IT-YOURSELFERS AND COLLECTORS. THEY AR SURE TO BE RESPONSIVE TO UPSCALE OFFERS OF GIFTS, GOURMET FOOD AND WINE, TRAVEL, MEN’S MERCHANDISE, PUBLICATIONS, INVESTMENTS AND MORE.

AVERAGE INCOME: $100,000

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cartridge$30.00fee
E-mail$60.00fee