Eckler’s – Corvette Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Nov 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2014
Minimum order 350.00 or 5,000.

Selections Counts Price per/M
Universe 119,525 *$100.00
3 month Buyers 23,027 +16.00
   6 month Buyers 42,851 +11.00
   12 month Buyers 69,723 +6.00
Catalog requestors $85.00

(*) Fundraiser base, 65.00/M. Non-automotive publishers base, 70.00/M. Non-automotive catalog base, 85.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ $31.00 M extra
200.00+ $41.00 M extra
50.00+ $26.00 M extra
12 Month Buyers $6.00 M extra
3 Month Buyers $16.00 M extra
6 Month Buyers $11.00 M extra
Auto Make $16.00 M extra
Auto Model $16.00 M extra
Auto Year $16.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Eckler¿s has been the leader in the direct marketing of restoration parts and accessories for enthusiast¿s automobiles for over 30 years. Corvette aficionados turn to Eckler’s for premium performance, appearance parts and accessories for 1953 to curent model Corvettes.
88% male; average age 49.

———- DATACARD DESCRIPTION ———-
SINCE 1965, ECKLER’S CORVETTE CATALOG HAS HELPED THESE BUYERS KEEP THEIR PRIZED PROCESSION LOOKING AND RUNNING LIKE THE DAY IT ROLLED OUT OF THE FACTORY. ECKLER’S CARRIES A COMPLETE LINE OF ORIGINAL AND REPLACEMENT PARTS AND ACCESSORIES, AS WELL AS CORVETTE THEMED GIFTS, APPAREL, MANUALS, VIDEOS AND BOOKS.

THIS MOSTLY MALE AUDIENCE TAKES PRIDE IN THEIR CLASSIC OR NEW CORVETTE AND MOST TEND TO OWN MORE THAN ONE VEHICLE. THEY ARE AFFLUENT INDIVIDUALS WHO ARE BOTH DO-IT-YOURSELFERS AND COLLECTORS. THEY AR SURE TO BE RESPONSIVE TO UPSCALE OFFERS OF GIFTS, GOURMET FOOD AND WINE, TRAVEL, MEN’S MERCHANDISE, PUBLICATIONS, INVESTMENTS AND MORE.

AVERAGE INCOME: $100,000

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $30.00 fee
E-mail $60.00 fee