Edson International Marine Catalog

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2010
Minimum order 5,000.

SelectionsCountsPrice per/M
Buyers33,600$85.00
Last 12 month11,100+6.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$3.00Mextra
Geo$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of and requestors for all manner of hardware and systems for the active sailor or powerboater.
95% male.
Average unit of sale $443.

———- DATACARD DESCRIPTION ———-
EDSON INTERNATIONAL IS ONE OF THOSE FEW CATALOGERS THAT ACTUALLY MANUFACTURES MOST OF WHAT IT SELLS. THEY’RE FROM THE OLD SCHOOL – THEY WANT TO MAKE IT RIGHT TO KEEP THEIR CUSTOMERS HAPPY!
THE EDSON INTERNATIONAL CATALOG SERVES AN IMPORTANT FUNCTION IN THE MARINE MARKETPLACE. ALMOST EXCLUSIVELY FOR SAILORS, IT IS THE SOURCE FOR ALL MANNER OF HARDWARE AND SYSTEMS. AND THESE ARE BIG BOATERS AS WELL! THE EDSON CATALOG IS TARGETED TO PROVIDE SYSTEMS FOR LARGER CRAFT. INDEED, 25′ IS THE REALISTIC MINIMUM LENGTH, AND THE LIST SPORTS A HEFTY 30′ MEDIAN!
THEIR PRODUCT LINE IS EXTENSIVE, EMPHASIZES STEERING SYSTEMS AND ALSO INCLUDES; RADAR AND NAVCOMM TOWERS, RUDDER TRANSOMS, SOLID TEAK WHEELS, PUMPS AND VALVES AND ALL MANNER OF IMPORTANT HARDWARE TO KEEP A BOAT RUNNING PROPERLY – AND SAFELY!
THE ESSENCE OF EDSON INTERNATIONAL’S BUSINESS IS THE SAFE NAVIGATION OF AMERICA’S WATERWAYS, AND THE ITEMS OFFERED ARE BOTH EXTENSIVE AND COSTLY. THE LIST IS CLEANED ANNUALLY VIA A.C.R. EACH SPRING.
THE ESSENCE OF EDSON INTERNATIONAL’S BUSINESS IS THE SAFE NAVIGATION OF AMERICA’S WATERWAYS, AND THE ITEMS OFFERED ARE BOTH EXTENSIVE AND COSTLY.
THIS IS THE HIGHEST-TICKET MARINE CATALOG AVAILABLE FOR RENTAL TODAY. THESE ARE SERIOUS BIG-BOATERS THAT WILL GLADLY SPEND MAJOR DOLLARS IN THE MAIL!
NEEDLESS TO SAY, EVERY MARINE MAILER SHOULD TEST THIS IMPORTANT LIST. THESE HIGH-QUALITY AMERICANS WITH BIG LEISURE-TIME INCOMES REPRESENT SUPERB PROSPECTS FOR DISCRIMINATING OFFERS IN THE ARE OF INVESTMENTS…TRAVEL…FUNDRAISING…MEN’S TOYS…T&E CARDS…MALE FASHIONS…AND QUALITY OFFERS OF ALL KINDS.

SRDS Classification
USAConsumer514Boating & Yachting

———- LIST SOURCE ———-

SourceNote
100% Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Mag Tape$25.00fee
E-mail$65.00fee