European Car

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. subscribers8,524*$110.00
6 month hotline subscribers2,166+6.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Monthly Hotline$16.00Mextra
3 Mos. Hotline$11.00Mextra
6 Mos. Hotline$6.00Mextra
Source$11.00Mextra
Paid$11.00Mextra
Gender$9.00Mextra
State$9.00Mextra
SCF$9.00Mextra
Zip$9.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers who are upscale car enthusiasts who are interested in the performance, speed and style that technically superior European cars deliver.
88% male, 5% female; average age 43.
Average unit of sale $11.97.

———- DATACARD DESCRIPTION ———-
EUROPEAN CAR SHOWCASES THE BEST OF EUROPEAN AUTOMOBILES. EACH ISSUE IS JAM PACKED WITH COMPREHENSIVE “FIRST-DRIVE REPORTS” ON TODAY’S HOTTEST EUROPEAN CARS; EXTENSIVE COVERAGE OF MODIFIED FERRARIS, LAMBORGHINIS, PORCHES, ASTRONMARTINS AND EVEN VWS; DYNO-TESTED AFTERMARKET PRODUCT REVIEWS THAT CUT THROUGH THE FLUFF AND EXCLUSIVE REVIEWS OF MOTOR SHOWS AND FAVORITE RACES.
SUBSCRIBERS ARE UPSCALE CAR ENTHUSIASTS WHO ARE INTERESTED IN THE PERFORMANCE, SPEED AND STYLE THAT TECHNICALLY SUPERIOR EUROPEAN CARS DELIVER.
MEDIAN HOUSEHOLD INCOME: $84,995

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
47% Direct ResponseDTP

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
FTP$55.00fee