European Car

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 8,524 *$110.00
6 month hotline subscribers 2,166 +6.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $16.00 M extra
3 Mos. Hotline $11.00 M extra
6 Mos. Hotline $6.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers who are upscale car enthusiasts who are interested in the performance, speed and style that technically superior European cars deliver.
88% male, 5% female; average age 43.
Average unit of sale $11.97.

———- DATACARD DESCRIPTION ———-
EUROPEAN CAR SHOWCASES THE BEST OF EUROPEAN AUTOMOBILES. EACH ISSUE IS JAM PACKED WITH COMPREHENSIVE “FIRST-DRIVE REPORTS” ON TODAY’S HOTTEST EUROPEAN CARS; EXTENSIVE COVERAGE OF MODIFIED FERRARIS, LAMBORGHINIS, PORCHES, ASTRONMARTINS AND EVEN VWS; DYNO-TESTED AFTERMARKET PRODUCT REVIEWS THAT CUT THROUGH THE FLUFF AND EXCLUSIVE REVIEWS OF MOTOR SHOWS AND FAVORITE RACES.
SUBSCRIBERS ARE UPSCALE CAR ENTHUSIASTS WHO ARE INTERESTED IN THE PERFORMANCE, SPEED AND STYLE THAT TECHNICALLY SUPERIOR EUROPEAN CARS DELIVER.
MEDIAN HOUSEHOLD INCOME: $84,995

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
47% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee