Fishing, Hunting & Camping Gear Buyers

———- SRDS UPDATED/CONFIRMED ———-
May 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 500.00 or 10,000.

SelectionsCountsPrice per/M
Total universe301,170$80.00
12 month buyers301,170$80.00
Monthly hotline23,902+10.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$10.00Mextra
Category$10.00Mextra
Credit Card Buyers$5.00Mextra
Gender$5.00Mextra
SCF$5.00Mextra
Split-test$5.00Mextra
State$5.00Mextra
Zip$5.00Mextra
Key Coding$5.00Mextra
Category Selects:
Fishing$10.00Mextra
Hunting$10.00Mextra
Camping$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Outdoor enthusiasts who have joined a club for savings and have purchased fishing equipment, hunting weapons and camping gear.
66% male, 34% female.
Average unit of sale $78.5.

———- DATACARD DESCRIPTION ———-
REACH OUTDOOR ENTHUSIASTS WHO HAVE JOINED A CLUB FOR SAVINGS AND HAVE PURCHASED FISHING EQUIPMENT, HUNTING WEAPONS, AND CAMPING GEAR. THIS YEAR OVER 75 MILLION AMERICANS WILL TAKE TO OUR COUNTRY’S PARKS, LAKES AND WILDERNESS RESERVES. WE ARE CONFIDENT THESE ACTIVE CUSTOMERS WILL BE AMONG THE RANKS OF THE PASSIONATE HUNTERS, FISHERMAN, AND CAMPERS.

SRDS Classification
USAConsumer546Fishing & Hunting

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up
Pressure Sensitive Labels$10.00Mextra
Mag Tape$25.00fee
E-mail$25.00fee
Cartridge$75.00fee