Fishing, Hunting & Camping Gear Buyers

———- SRDS UPDATED/CONFIRMED ———-
May 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 500.00 or 10,000.

Selections Counts Price per/M
Total universe 301,170 $80.00
12 month buyers 301,170 $80.00
Monthly hotline 23,902 +10.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $10.00 M extra
Category $10.00 M extra
Credit Card Buyers $5.00 M extra
Gender $5.00 M extra
SCF $5.00 M extra
Split-test $5.00 M extra
State $5.00 M extra
Zip $5.00 M extra
Key Coding $5.00 M extra
Category Selects:
Fishing $10.00 M extra
Hunting $10.00 M extra
Camping $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Outdoor enthusiasts who have joined a club for savings and have purchased fishing equipment, hunting weapons and camping gear.
66% male, 34% female.
Average unit of sale $78.5.

———- DATACARD DESCRIPTION ———-
REACH OUTDOOR ENTHUSIASTS WHO HAVE JOINED A CLUB FOR SAVINGS AND HAVE PURCHASED FISHING EQUIPMENT, HUNTING WEAPONS, AND CAMPING GEAR. THIS YEAR OVER 75 MILLION AMERICANS WILL TAKE TO OUR COUNTRY’S PARKS, LAKES AND WILDERNESS RESERVES. WE ARE CONFIDENT THESE ACTIVE CUSTOMERS WILL BE AMONG THE RANKS OF THE PASSIONATE HUNTERS, FISHERMAN, AND CAMPERS.

SRDS Classification
USA Consumer 546 Fishing & Hunting

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up
Pressure Sensitive Labels $10.00 M extra
Mag Tape $25.00 fee
E-mail $25.00 fee
Cartridge $75.00 fee