Fort Western Catalog Buyers Masterfile

———- SRDS UPDATED/CONFIRMED ———-
May 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Universe 259,000 $80.00
0-3 month buyers male 2,956 +30.00
0-3 month buyers female 6,671 +30.00
4-6 month buyers male 2,284 +25.00
4-6 month buyers female 4,927 +25.00
7-12 month buyers male 7,036 +20.00
7-12 month buyers female 18,522 +20.00
13-24 month buyers male 9,678 +10.00
13-24 month buyers female 23,800 +10.00
24+ month buyers male 21,954 $80.00
24+ month buyers female 39,920 $80.00
Competitors:
   0-3 month 50.00+ 7,745 +20.00
   4-6 month 50.00+ 4,873 +20.00
   7-12 month 50.00+ 19,870 +20.00
   12-24 month 50.00+ 27,040 +20.00
   0-3 month 100.00+ 4,192 +30.00
   4-6 month 100.00+ 2,488 +30.00
   7-12 month 100.00+ 9,134 +30.00
   12-24 month 100.00+ 12,862 +30.00
   0-12 month children’s products 7,978 +20.00
   13-24 month children’s products 6,385 +10.00
   0-24 month children’s products 14,363 +10.00
   0-12 month hats/accessory products 6,509 +20.00
   13-24 month hats/accessory products 5,836 +10.00
   0-24 month hats/accessory products 12,345 +10.00
   0-12 month home decor products 5,901 +20.00
   13-24 month home decor products 5,974 +10.00
   0-24 month home decor products 11,875 +10.00
Product counts:
   12 month children’s product buyers 7,978 +10.00
   12 month hat/accessories buyers 6,509 +10.00
   12 month home decor buyers 5,901 +10.00
   12 month men’s products 19,400 +10.00
   12 ,month women’s products 17,343 +10.00
Catalog requestors:
   0-3 month 7,429 $80.00
   4-6 month 5,370 $80.00
   7-12 month 26,140 $80.00
   0-12 month 38,759 $80.00
   13-24 month 46,935 $80.00
   0-24 month 85,694 $80.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ $30.00 M extra
50.00+ $20.00 M extra
12 Month Hotline $20.00 M extra
13-24 Month Hotline $10.00 M extra
24 Month Hotline $10.00 M extra
3 Month Hotline $30.00 M extra
4-6 Month Hotline $25.00 M extra
6 Month Hotline $25.00 M extra
7-12 Month Hotline $20.00 M extra
Children $20.00 M extra
Gender $6.00 M extra
Home Decor Products $20.00 M extra
Men $20.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Women $20.00 M extra
Zip $6.00 M extra
Key Coding $2.50 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of western apparel, jeans, boots, hats and shirts for men, women and children.

———- DATACARD DESCRIPTION ———-
THE FORT WESTERN CATALOG AND WEB-SITE FEATURE WESTERN APPAREL, JEANS, BOOTS, HATS AND SHIRTS FOR MEN, WOMEN AND CHILDREN.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee