Four Wheeler Magazine

———- SRDS UPDATED/CONFIRMED ———-
Mar 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 57,319 *$110.00
3 month hotline subscribers 3,639 +11.00
6 month hotline subscribers 8,535 +6.00
12 month expires 25,223 $85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $16.00 M extra
3 Mos. Hotline $11.00 M extra
6 Mos. Hotline $6.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers who are off-highway and four-wheel drive vehicle enthusiasts who turn to Four-Wheeler for information and entertainment.
86% male, 10% female; average age 33.
Average unit of sale $10.

———- DATACARD DESCRIPTION ———-
FOUR WHEELER IS THE WORLD’S LEADING 4X4 AUTHORITY, FULLY EXPLORING THE HIGH-ADVENTURE, GLOBAL NATURE OF OFF-ROADING. EACH ISSUE PRESENTS A WIDE RANGE OF INFORMATIVE AND AUTHORITATIVE ARTICLES INCLUDING COMPREHENSIVE NEW-VEHICLE TESTING AND EVALUATION, TECHNICAL ARTICLES DESIGNED FOR FOUR-WHEELERS OF ALL ABILITIES, AS WELL AS HOW-TO INSTALLATION ARTICLES, EQUIPMENT GUIDES AND COMPREHENSIVE PRODUCT TESTING.
SUBSCRIBERS ARE OFF-HIGHWAY AND FOUR-WHEEL DRIVE VEHICLE ENTHUSIASTS WHO TURN TO FOUR WHEELER FOR INFORMATION AND ENTERTAINMENT, INCLUDING ADVENTURE TRAVEL IN THE US AND ABROAD, DOMESTIC TRAIL RIDES AND EVENT COVERAGE.
MEDIAN HOUSEHOLD INCOME: $61,806

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
48% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee