F+W Media Old Cars Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Mar 7, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers/buyers 56,524 *$100.00

(*) Fundraising rate, 75.00/M; non-affinity catalog rate, 90.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $20.00 M extra
3 Mos. Hotline $15.00 M extra
6 Mos. Hotline $10.00 M extra
12 Mos. Hotline $5.00 M extra
Source $11.00 M extra
Paid $10.00 M extra
Customer Age $15.00 M extra
Child Age $15.00 M extra
Presence/Child $10.00 M extra
Income $15.00 M extra
Ethnicity $15.00 M extra
Religion $15.00 M extra
Donor Causes $15.00 M extra
Political Party $15.00 M extra
Lifestyle $15.00 M extra
Gender $10.00 M extra
State $10.00 M extra
SCF $10.00 M extra
Zip $10.00 M extra
Non-reciprocal $25.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Masterfile of vintage car collectors/investors who subscribe to Old Cars Weekly and Old Cars Price Guide.
99% male.

———- DATACARD DESCRIPTION ———-
F+W MEDIA OLD CARS MASTERFILE IS A COMBINED, DEDUPED MASTERFILE OF KRAUSE PUBLICATIONS’ OLD CARS WEEKLY NEWS & MARKETPLACE AND OLD CARS REPORT PRICE GUIDE SUBSCRIBERS. IT IS ENHANCED WITH DEMOGRAPHIC, PSYCHOGRAPHIC AND LIFESTYLE DATA AS WELL AS ACTUAL TRANSACTIONAL AND PURCHASE SELECTIONS.
THESE SUBSCRIBERS ARE VINTAGE AND CLASSIC CAR HOBBYISTS, COLLECTORS, RESTORERS, ENTHUSIASTS, DEALERS, AND INVESTORS INTERESTED IN INFORMATION ON OLD CAR HOBBY NEWS, AUCTION AND SHOW COVERAGE AND PRODUCTS AND SERVICES THAT HELP THEM ENJOY THEIR HOBBY EVEN MORE.

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $50.00 fee
E-mail $50.00 fee
FTP $50.00 fee