F+W Media Old Cars Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Mar 7, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. subscribers/buyers56,524*$100.00

(*) Fundraising rate, 75.00/M; non-affinity catalog rate, 90.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Monthly Hotline$20.00Mextra
3 Mos. Hotline$15.00Mextra
6 Mos. Hotline$10.00Mextra
12 Mos. Hotline$5.00Mextra
Source$11.00Mextra
Paid$10.00Mextra
Customer Age$15.00Mextra
Child Age$15.00Mextra
Presence/Child$10.00Mextra
Income$15.00Mextra
Ethnicity$15.00Mextra
Religion$15.00Mextra
Donor Causes$15.00Mextra
Political Party$15.00Mextra
Lifestyle$15.00Mextra
Gender$10.00Mextra
State$10.00Mextra
SCF$10.00Mextra
Zip$10.00Mextra
Non-reciprocal$25.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Masterfile of vintage car collectors/investors who subscribe to Old Cars Weekly and Old Cars Price Guide.
99% male.

———- DATACARD DESCRIPTION ———-
F+W MEDIA OLD CARS MASTERFILE IS A COMBINED, DEDUPED MASTERFILE OF KRAUSE PUBLICATIONS’ OLD CARS WEEKLY NEWS & MARKETPLACE AND OLD CARS REPORT PRICE GUIDE SUBSCRIBERS. IT IS ENHANCED WITH DEMOGRAPHIC, PSYCHOGRAPHIC AND LIFESTYLE DATA AS WELL AS ACTUAL TRANSACTIONAL AND PURCHASE SELECTIONS.
THESE SUBSCRIBERS ARE VINTAGE AND CLASSIC CAR HOBBYISTS, COLLECTORS, RESTORERS, ENTHUSIASTS, DEALERS, AND INVESTORS INTERESTED IN INFORMATION ON OLD CAR HOBBY NEWS, AUCTION AND SHOW COVERAGE AND PRODUCTS AND SERVICES THAT HELP THEM ENJOY THEIR HOBBY EVEN MORE.

SRDS Classification
USAConsumer508Automotive

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$50.00fee
E-mail$50.00fee
FTP$50.00fee