Heartland America Package Insert Program

———- SRDS UPDATED/CONFIRMED ———-
May 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2016
Minimum order 25,000.

Selections Counts Price per/M
Universe 938,000 $60.00
January 80,000 $60.00
February 90,000 $60.00
March 80,000 $60.00
April 77,000 $60.00
May 87,000 $60.00
June 97,000 $60.00
July 60,000 $60.00
August 94,000 $60.00
September 63,000 $60.00
October 50,000 $60.00
November 75,000 $60.00
December 85,000 $60.00
———- SUMMARY DESCRIPTION ———-
Inserts in packages to catalog buyers of quality merchandise at affordable prices: electronics, housewares, lawn and gardening, health and beauty, automotive, hardware, fitness equipment, etc.
68% male, 25% female; average age 40.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
HEARTLAND AMERICA PROVIDES QUALITY GOODS AT AFFORDABLE PRICES. THE HEARTLAND AMERICA CONSUMER IS A LOYAL, VALUE CONSCIOUS CONSUMER WHO PURCHASES AN ARRAY OF PRODUCTS INCLUDING ELECTRONICS, HOUSEWARES, LAWN & GARDENING, HEALTH & BEAUTY, AUTOMOTIVE, HARDWARE, FITNESS EQUIPMENT AND MORE.
AVERAGE AGE: 40.
70% MARRIED; 76% HOMEOWNERS.
AVERAGE INCOME: $50.000.00

SRDS Classification
USA Consumer Insert Media 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-
Maximum size 8.5″ x 5.5″. inquire for overweight inserts. Minimum size 5.5″ x 3″. Maximum weight .25 oz.