Heartland America

———- SRDS UPDATED/CONFIRMED ———-
Jul 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 8,000.

Selections Counts Price per/M
Total universe 764,796 *$110.00
6 month 444,052 +20.00
   3 month 237,785 +25.00
   1 month 90,472 +30.00
Product selects:
   Houseware 313,050 +15.00
   Electronics 220,726 +15.00
   Apparel 223,461 +15.00
   Sports & fitness 132,147 +15.00
   Jewelry 87,646 +15.00
   Auto accessories 68,455 +15.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ $35.00 M extra
50.00+ $20.00 M extra
75.00+ $30.00 M extra
Credit Card Buyers $10.00 M extra
Gender $10.00 M extra
Last Purchase $10.00 M extra
Product – Coin Buyers $15.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of quality merchandise at discount prices.
70% male, 27% female.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
SINCE 1985, HEARTLAND AMERICA HAS OFFERED ITS VALUE-CONSCIOUS CUSTOMERS A LARGE SELECTION OF QUALITY MERCHANDISE AT DISCOUNT PRICES. HEARTLAND AMERICA’S CATALOG IS FILLED WITH AN ASSORTMENT OF BRAND-NAME PRODUCTS INCLUDING ELECTRONICS, COLLECTIBLE COINS, PET PRODUCTS, JEWELRY, HOUSEWARES, HEALTH/PERSONAL CARE AND MUCH MORE.
THE HEARTLAND AMERICA CUSTOMER IS PURCHASING FROM A VARIETY OF OFFERS. CONTINUATION USAGE INCLUDES: GIFT, HOME DECOR, MEN’S AND WOMEN’S APPAREL, HIGH TECH GIFTS AND GADGETS, GENERAL MERCHANDISE, FUNDRAISERS, PUBLISHERS, FINANCIAL SERVICES AND MORE.
AVERAGE INCOME: 60,000

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
FTP $100.00 fee