Heartland American Main Blow-In Program

———- SRDS UPDATED/CONFIRMED ———-
May 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2016
Minimum order 200,000.

SelectionsCountsPrice per/M
Universe46,995,840$35.00
Annually46,995,840$35.00
———- SUMMARY DESCRIPTION ———-
Blow-in the catalog to buyers of merchandise at affordable prices: electronics, housewares, lawn and gardening, health and beauty, automotive, hardware, fitness equipment, etc.
68% male, 25% female; average age 40.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
HEARTLAND AMERICA PROVIDES QUALITY GOODS AT AFFORDABLE PRICES. THE HEARTLAND AMERICA CONSUMER IS A LOYAL, VALUE CONSCIOUS CONSUMER WHO PURCHASES AN ARRAY OF PRODUCTS INCLUDING ELECTRONICS, HOUSEWARES, LAWN & GARDENING, HEALTH & BEAUTY, AUTOMOTIVE, HARDWARE, FITNESS EQUIPMENT AND MORE.
70% MARRIED
76% HOMEOWNERS
AVERAGE INCOME: $50,000

SRDS Classification
USAConsumer Insert Media553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-
Maximum size 6″ x 6″. Minimum size 5″ x 3.5″. Maximum weight .25 oz.