Herrington Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
May 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2016
Minimum order 10,000.

Selections Counts Price per/M
Last 30 day hotline buyers 18,429 *$120.00
Last 3 month buyers 40,737 +30.00
   Last 6 month buyers 116,753 +15.00
   Last 12 month buyers 167,470 +12.50
   Last 24 month buyers 306,981 +10.00
12 month product select:
   Apparel 75,968 +40.00
   Audio/video 26,944 +40.00
   Automobile 55,536 +40.00
   Bath/grooming aids 26,520 +40.00
   Cell phones 19,469 +40.00
   Executive gifts 62,239 +40.00
   Footwear 93,628 +40.00
   Golf 27,048 +40.00
   Health/fitness 51,678 +40.00
   Home office 34,159 +40.00
   Housewares 71,113 +40.00
   Photography 5,970 +40.00
   Pool/patio/beach 29,411 +40.00
   Sport gear/accessories 56,302 +40.00
   Tools/gadgets 62,762 +40.00
   Travel 57,249 +40.00
   Watches 20,299 +40.00
   Winter needs 49,570 +40.00

(*) Plus 40.00/M selection fee.
Net name arrangement (50,000 minimum) 85%, plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Dollar – Cumulative:
50.00+ $25.00 M extra
75.00+ $35.00 M extra
100.00+ $42.50 M extra
150.00+ $52.50 M extra
Gender $10.00 M extra
Product $40.00 M extra
SCF $10.00 M extra 250.00 Minimum
State $10.00 M extra 250.00 Minimum
Zip $15.00 M extra 250.00 Minimum
Last/Average Purchase $12.50 M extra
Enhancements/Z24/Circbase $25.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of accessories for audio, video, golf, motoring, photography , travel and fitness as well as apparel and accessories, finely crafted time pieces and home products.
55% male, 38% female; average age 55.
Average unit of sale $126.

———- DATACARD DESCRIPTION ———-
THE HERRINGTON ENTHUSIAST IS OFFERED AN ARRAY OF EXCEPTIONALLY ENGINEERED ACCESSORIES FOR AUDIO, VIDEO, MOTORING, GOLF, PHOTOGRAPHY, TRAVEL AND FITNESS. IN ADDITION, HERRINGTON NOW OFFERS APPAREL AND ACCESSORIES, FINELY CRAFTED TIME PIECES, AND HOME PRODUCTS.
THIS DISCRIMINATING BUYER SPENDS WITH ENTHUSIASM AS WELL, AVERAGING 126.00 PER ORDER.HHI: $90,000
ENHANCEMENTS: AVAILABLE THRU Z24/CIRCBASE.
HERRINGTION INTERNET BUYERS AT POSTAL ADDRESS AVAILABLE.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $35.00 fee
E-mail $75.00 fee
Wamnet $75.00 fee
FTP $75.00 fee