Herrington Internet Buyers @ Postal Address

———- SRDS UPDATED/CONFIRMED ———-
May 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 190,983 $140.00
Last 3 month buyers 11,518 +30.00
   Last 6 month buyers 38,134 +15.00
   Last 12 month buyers 53,829 +12.50
   Last 24 month buyers 101,506 +10.00
Product:
   Apparel 20,772 +30.00
   Audio/video 5,593 +30.00
   Automotive 12,162 +30.00
   Bath/grooming 6,193 +30.00
   Cell phone 5,392 +30.00
   Executive gift 15,819 +30.00
   Footwear 25,566 +30.00
   Golf 6,376 +30.00
   Health/fitness 12,389 +30.00
   Home office 8,780 +30.00
   Housewares 18,793 +30.00
   Photography 1,262 +30.00
   Pool/patio 6,628 +30.00
   Sport gear 13,958 +30.00
   Tools/gadget 16,268 +30.00
   Travel 15,286 +30.00
   Watches 4,602 +30.00
   Winter needs 12,459 +30.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
50.00+ Buyers $25.00 M extra
75.00+ Buyers $35.00 M extra
100.00+ Buyers $42.50 M extra
150.00+ Buyers $52.50 M extra
Average/Last Purchase $12.50 M extra
Gender $10.00 M extra
Product $30.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Internet buyers of accessories for audio, video, motoring, golf, photography, travel and fitness, apparel and accessories, finely crafted time pieces, and home products.
50% male, 42% female; average age 55.
Average unit of sale $126.

———- DATACARD DESCRIPTION ———-
THE HERRINGTON ENTHUSIASTS IS OFFERED AN ARRAY OF EXCEPTIONALLY ENGINEERED ACCESSORIES FOR AUDIO, VIDEO, MOTORING, GOLF, PHOTOGRAPHY, TRAVEL & FITNESS. IN ADDITION, HERRINGTON NOW OFFERS APPAREL AND ACCESSORIES, FINELY CRAFTED TIME PIECES AND HOME PRODUCTS.
THIS DISCRIMINATING BUYER SPENDS WITH ENTHUSIASM.
HHI: $90,000+

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Internet/Online/Website Registration Internet Purchase
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $35.00 fee
E-mail $75.00 fee
FTP $75.00 fee
Whamnet $75.00 fee