Herrington Internet Buyers @ Postal Address

———- SRDS UPDATED/CONFIRMED ———-
May 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe190,983$140.00
Last 3 month buyers11,518+30.00
   Last 6 month buyers38,134+15.00
   Last 12 month buyers53,829+12.50
   Last 24 month buyers101,506+10.00
Product:
   Apparel20,772+30.00
   Audio/video5,593+30.00
   Automotive12,162+30.00
   Bath/grooming6,193+30.00
   Cell phone5,392+30.00
   Executive gift15,819+30.00
   Footwear25,566+30.00
   Golf6,376+30.00
   Health/fitness12,389+30.00
   Home office8,780+30.00
   Housewares18,793+30.00
   Photography1,262+30.00
   Pool/patio6,628+30.00
   Sport gear13,958+30.00
   Tools/gadget16,268+30.00
   Travel15,286+30.00
   Watches4,602+30.00
   Winter needs12,459+30.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
50.00+ Buyers$25.00Mextra
75.00+ Buyers$35.00Mextra
100.00+ Buyers$42.50Mextra
150.00+ Buyers$52.50Mextra
Average/Last Purchase$12.50Mextra
Gender$10.00Mextra
Product$30.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Internet buyers of accessories for audio, video, motoring, golf, photography, travel and fitness, apparel and accessories, finely crafted time pieces, and home products.
50% male, 42% female; average age 55.
Average unit of sale $126.

———- DATACARD DESCRIPTION ———-
THE HERRINGTON ENTHUSIASTS IS OFFERED AN ARRAY OF EXCEPTIONALLY ENGINEERED ACCESSORIES FOR AUDIO, VIDEO, MOTORING, GOLF, PHOTOGRAPHY, TRAVEL & FITNESS. IN ADDITION, HERRINGTON NOW OFFERS APPAREL AND ACCESSORIES, FINELY CRAFTED TIME PIECES AND HOME PRODUCTS.
THIS DISCRIMINATING BUYER SPENDS WITH ENTHUSIASM.
HHI: $90,000+

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Internet/Online/Website RegistrationInternet Purchase
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cartridge$35.00fee
E-mail$75.00fee
FTP$75.00fee
Whamnet$75.00fee